Share Your SFSU Story

Strategic Marketing and Communications offers an array of resources for faculty and staff who are trying to spread the word about their work at SFSU or stay up-to-date on the accomplishments of other members of the University community.

Sharing Expertise and Submitting Ideas

Faculty are encouraged to share their knowledge and scholarly accomplishments with the news media. Through the media, the University gains access to new, large and important audiences. By highlighting your achievements, we can help build support for and understanding of SFSU.

The news team in Strategic Marketing and Communications advises faculty on media outreach, connects faculty to local and national outlets that are seeking comments on specific areas of expertise and issues official University news releases about major developments and accomplishments.

Strategic Marketing and Communications also helps spread the word about faculty by posting media mentions on its website, SFSU in the Media, circulating media summaries to key administrators and staff daily, publicizing major mentions on social media and highlighting some media activity in CampusMemo and with the CSU Chancellor’s Office. Let the office know of your media contacts and coverage to ensure that others will hear of it, as well.

Faculty are welcome to:

News that’s appropriate for internal audiences (such as event notices or grant announcements) will appear in CampusMemo. Stories with external appeal (such as national-level awards, multimillion dollar grants or partnerships, or unique and inspiring student success stories) are more likely to become SFSU News articles.

University staff and administrators responsible for a new program, innovation or policy that they believe should be announced to the news media should contact Strategic Marketing and Communications. Strategic Marketing and Communications is the only office that can issue an official news release on behalf of the University.

Administrators and staff are often contacted directly by the media for comment about issues related to the University. It is important to consult with Strategic Marketing and Communications prior to any interview. The professionals in Strategic Marketing and Communications can assist by determining the reporter’s deadline, gathering information needed for a response and advising on policies, rules and regulations relevant to the response. When needed, the news staff can provide basic media training. In the event of an emergency, the office coordinates emergency communications with campus-based and external outlets.

Strategic Marketing and Communications also helps spread the word about University mentions in the media by posting media mentions on its website, SFSU in the Media, circulating media summaries to key administrators and staff daily, publicizing major mentions on social media and highlighting some media activity in CampusMemo and with the CSU Chancellor’s Office.

Have news that might be right for CampusMemo, SFSU News or SFSU Magazine? 

News that’s appropriate for internal audiences (such as event notices or grant announcements) will appear in CampusMemo. Stories with external appeal (such as national-level awards, multimillion dollar grants or partnerships, or unique and inspiring student success stories) are more likely to become SFSU News articles.

If you are a faculty or staff member and would like to share a success story about one of our current students or alumni, please use the SFSU Student and Alumni Success Story Submission form. We love highlighting the positive experiences our students have had at SFSU and featuring their stories across our webpages. These testimonials help celebrate student achievements and allow prospective and current students to see themselves reflected in the SFSU community.

Publicizing Events on Campus

The University Calendar is a repository for official university dates. Approved listings will appear on the University website and (following the instructions below) the faculty/staff newsletter, CampusMemo.

  1. Sign in to 25Live using your SFSU credentials.
  2. Select Event Form or click Create an Event.
  3. Complete the event form, including the event title, date, time, location, organization and description.
  4. In the event form:
    • Select Yes for Would you like your event to be posted to a primary university calendar?
    • In the Comments section, indicate that the event should be considered for CampusMemo.
      • Include event topic and event type, if possible.
        • Event Topic examples: campus life, community engagement, professional development, resources
        • Event Type examples: Info session, celebrations, community engagement, notifications
    • For Zoom or other remote events, search for Virtual in the Locations section.
  5. Save and submit your event request.

For detailed instructions, review the 25Live Event Creation User Guide.

SFSU’s digital signage system is comprised of 12 displays in key locations across campus. Digital signage submitted to Strategic Marketing and Communications for display on campus screens must first be approved based on a set of technical and content-based guidelines developed to ensure signage best represents SF State while maintaining consistency, readability and simplicity. Submitted signs could be an advertisement, announcement or PSA. If it is relevant and useful to campus and students, then it could be digital signage. 

Learn more about Campus Digital Signage.

Information Resources

Find the latest news about SFSU initiatives as well as student, faculty and staff accomplishments on our SFSU News page.

The SFSU Facts page provides key facts and figures about SFSU, all in one location, updated annually.


 

SFSU Magazine is a full-color glossy magazine published twice a year and mailed to alumni and friends of the University. The magazine has received numerous awards from the Council for the Advancement and Support of Education (CASE) for both overall excellence and magazine writing, including the Gold Medal of Excellence.

On the SFSU in the Media page you’ll find the latest media mentions of San Francisco State: articles quoting faculty experts, profiles of alumni, the University’s latest accolades and much more, updated daily.