Business Administration  {SF State Bulletin 2014 - 2015}

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Business Administration

 

College of Business

Dean: Linda Oubre

 

Department of Accounting

SCI 300
415-338-1107
E-mail: acctg@sfsu.edu
Chair: Jiunn Huang
Undergraduate Advisors: Braswell, Chang, Choo, Danko, Frankel, Franz, Hammond, Hurley, Hsieh, Jerris, Kang, Tavakolian, O'Shaughnessy, Wagner

 

Department of Decision Sciences

BUS 310
415-338-2138
E-mail: ds@sfsu.edu
Chair: R. Saltzman
Undergraduate Advisors: Azoury, Bollapragada, Cholette, Eng, Hasheminia, Miyaoka, Özlük, Ozsen, Roeder, Saltzman, Soorapanth, Udayabhanu

 

Department of Finance

SCI 300
415-338-1107
E-mail: findept@sfsu.edu
Chair: Alan Jung
Undergraduate Advisors: Balkanska, Chen, Feldman, Hsiao, D. Li, G. Li, M. Li, S. Lin, Liu, Su

 

Department of Hospitality and Tourism Management

BUS 306
415-338-6087
E-mail: hmp@sfsu.edu
Chair: Colin Johnson
Undergraduate Advisors: Ergul, Ferns, Johnson, Roe, Sim, Walls, Yang

 

Department of Information Systems

BUS 310
415-338-2138
E-mail: is@sfsu.edu
Chair: Paul Beckman
Undergraduate Advisors: Beckman, Chao, Jin, Mak, Nickerson, Usowicz, Verma

 

Department of International Business

SCI 300
415-338-1107
E-mail: ib@sfsu.edu
Chair: Yim-Yu Wong
Undergraduate Advisors: Heiman, Y. Lee, Nicholson, Rosenblatt, Simeon, Ungson, Wang, Wong, Yang

 

Department of Management

BUS 310
415-338-2138
E-mail: mgmtdept@sfsu.edu
Chair: Bruce Paton
Undergraduate Advisors: Albert, Baack, Desa, Flatt, Gaglio, Harris-Boundy, Kleinrichert, Koch, Lamm, Marks, Melhus, Petkova, Purser, Starik, Sullivan, Tantalo, Thomas, Tosti-Kharas

 

Department of Marketing

SCI 300
415-338-1107
E-mail: mktgdept@sfsu.edu
Chair: Sanjit Sengupta
Undergraduate Advisors: Bhat, Ho, Hussain, Kumar, Papyrina, Robertson, Sengupta, Sinapuelas, Strebel, Tumbat, Wang

 

Graduate Programs

835 Market Street, Suite 500
San Francisco, CA 94103
415-817-4300
E-mail: mba@sfsu.edu

 

Programs

 

B.S. in Business Administration

Concentrations in:

 

Minor in Accounting

Minor in Business Administration

Minor in Decision Sciences

Minor in Entrepreneurial/Small Business Management temporarily suspended

Minor in Finance

Minor in Information Systems

Minor in International Business

Minor in Management

Minor in Marketing

 

Certificate in Commercial Real Estate

Certificate in Information Technology Auditing

Certificate in International Business

Certificate in Professional Practice of Internal Auditing

Certificate in the Study of Public Accountancy

 

Master of Business Administration

Emphases in:

Concentration in:

 

Master of Science in Accountancy

 

Executive Master of Business Administration (not accepting students for 2014-15)

 

MBA MIB Dual Degree in Nice, France (not accepting students for 2014-15)

 

Minor Programs in Business Administration
Graduate Programs in Business Administration

 


 

Program Scope

The College of Business is made up of eight departments supervised by chairpersons. The departments are: Accounting, Decision Sciences, Finance, Hospitality Management, Information Systems, International Business, Management, and Marketing.

 

The primary objectives of the College of Business at San Francisco State University are to:

  • Provide students majoring in business administration with a foundation in the basic concepts and practices of the business community, and with a particular expertise in one or more of the specialties of practice, in order to prepare them to think creatively and to exercise critical judgment in the making of business decisions;
  • Provide other students with a general understanding of the foundations and philosophies of the business community;
  • Encourage a continuous liaison with the business community in order to respond to the educational needs of that community;
  • Encourage faculty professional development activities designed to provide service to all segments of business and education for business through academic research and publication, applied research and publication, community education and services (seminars and consulting involving non-publishable, proprietary research, for example), and self-education or study designed to improve business knowledge and expertise.

 

The College of Business Student Services Center, located in BUS 112, provides on-site academic program counseling for students enrolled or interested in business.

 

Bachelor of Science in Business Administration

The Bachelor of Science in Business Administration includes basic core courses and an area of concentration. Except for BUS 682 and BUS 690, the core courses listed below should be completed by the end of the junior year. The specific courses for the areas of concentration are listed by department on the following pages. Students who have already earned a bachelor's degree from an accredited university may want to consider entering the M.B.A. or M.S.A. programs rather than earning a second bachelor's degree.

 

The Bachelor of Science in Business Administration requires a minimum of 120 units for graduation. The major consists of 9 units of prerequisite courses and 60 units of lower and upper division courses in business, economics, the major field, and electives.

 

It is strongly recommended that students complete the lower division General Education requirements during the freshman and sophomore years. Additionally, all lower division (100-200) core courses should be completed before taking upper division (300-600) core and concentration courses.

 

For award of the baccalaureate degree, all undergraduate students must maintain at least a 2.0 grade point average in all college course work, in all SF State course work, and in all major course work.

 

Prerequisites to Core Courses

In addition to the core course program required of all business majors, DS 110 (or MATH 110 or equivalent), ECON 101, and ISYS 263 (or a passing score on the ISYS 263 CLEP Exam) must be completed before enrollment in certain core courses. Most core courses have specific prerequisites that are listed within the course descriptions (course descriptions are available). Note: DS 110, ECON 101 and ECON 102 (formerly ECON 100) are acceptable for General Education.

 

Except in cases of credit by examination, no more than 6 units of the core may be offered toward graduation on a CR/NC basis. The courses marked with an asterisk ( * ) must be taken for a letter grade.

 

Students must earn a grade of C- or higher in core business courses being used as prerequisites for other core business courses. Students who received grades of D-, D, or D+ before spring 2005 will be given an exception to this rule for any such courses.

 

Bachelor of Science in Business Administration
Required Core Courses — 39 units

Courses are 3 units unless otherwise indicated.

  • ECON 102 Introduction to Macroeconomic Analysis
  • ACCT 100 Introduction to Financial Accounting
  • ACCT 101 Introduction to Managerial Accounting
  • DS 212 Business Statistics I
  • IBUS 330 International Business and Multicultural Relations
  • FIN 350 Business Finance
  • BUS 300 GW Business Communication for Professionals - GWAR
        or
    DS 660 GW Communications for Business Analytics - GWAR
  • ISYS 363 Information Systems for Management
        or
    ACCT 307 Accounting Information Systems
  • MGMT 405 Introduction to Management and Organizational Behavior
  • DS 412 Operations Management
  • MKTG 431 Principles of Marketing
  • BUS 682* Seminar in the Environment of Business
  • BUS 690* Seminar in Business Policy and Strategic Management

Area of Concentration

Courses in one of the following areas of concentration: accounting, decision sciences, entrepreneurial/small business management, finance, general business, information systems, international business, management, and marketing. (See concentration listings below for specific courses.): 21 units

Total for degree with Area of Concentration 60

 

Bachelor of Science in Business Administration:
Concentration in Accounting

The accounting concentration program is designed to provide a solid foundation of accounting and business knowledge that prepares students for careers in accounting. Courses are structured to allow flexibility in preparing for a career path in public accounting, private industry, and government or nonprofit organizations. The program offers a wide variety of courses which can be used to qualify and prepare for examinations in professional certifications such as CPA, CIA, and CMA. Students should consult with an accounting advisor to determine minimum course requirements for these certifications. The accounting curriculum also provides the foundation for graduate study.

 

Impaction

The undergraduate accounting program is impacted at the upper-division level. This means that there are more students interested in studying accounting than the program can accommodate. Therefore, entrance into the program is a selective and competitive process. Applications must be received during the application filing period and no later than the November 30 deadline. Admissions decisions will be made in March or April of the following calendar year. Transfer applicants not admitted to the program, but who meet GE and University admissions requirements, will be admitted to their alternate majors. Continuing SF State students not admitted to the program will remain in their current majors.

 

Application Filing Period

Applications for admissions to the accounting concentration in business are accepted only during the application filing period for the fall semester: October 1 to November 30 (for admission for the following fall). Applications are not accepted for spring semesters. Applications received outside of the fall semester open filing period will not be considered.

 

All concentration courses must be taken on a letter grade basis. Students must have a minimum grade point average of 2.0 in the accounting concentration. A minimum of 12 units in the accounting concentration must be completed at San Francisco State University. For a course transferred from another university to count toward the accounting concentration it must, minimally: (a) be from an AACSB-accredited institution, (b) cover applicable United States Generally Accepted Accounting Principles (US GAAP), laws, and regulations, (c) been completed within the last five years with a grade of at least C minus (C-), and (d) be approved by the appropriate SF State Department of Accounting course coordinator. If rejected, the student may be granted a one-time challenge of the course coordinator’s decision by passing, in the first attempt, a comprehensive test of the appropriate material.

 

Bachelor of Science in Business Administration:
Concentration in Accounting — 60 units

Courses are 3 units unless otherwise indicated.

Core Courses for Business Majors (39 units)

Required Courses (9 units)

  • ACCT 301 Intermediate Financial Accounting I
  • ACCT 302 Intermediate Financial Accounting II
  • ACCT 305 Cost Accounting

Electives (12 units)

Chosen from the following or other courses upon approval of department chair.

  • ACCT 501 Advanced Accounting
  • ACCT 504 Government and Nonprofit Accounting
  • ACCT 506 Auditing
  • ACCT 507 Information Systems Auditing
  • ACCT 508 Federal Tax Accounting I
  • ACCT 509 Federal Tax Accounting II
  • ACCT 513 International Accounting
  • ACCT 518 Accounting Fraud Examination
  • ACCT 551 Principles of Internal Auditing
  • BUS 320 Legal Aspects of Business Transactions

Note: Students enrolled in the BSBA with a concentration in accounting may use ACCT 317 as a University elective to satisfy the minimum units required for the BSBA degree.

 

Bachelor of Science in Business Administration:
Concentration in Decision Sciences

The decision sciences concentration provides students with the skills necessary to analyze and solve practical business problems. The concentration courses allow students to acquire competence in decision making through the use of professional business software, such as spreadsheet, forecasting, and simulation packages. By selecting appropriate electives, students can prepare for a career using decision sciences in computer information systems, finance, operations, marketing, design and industry, accounting, international business, general management, or other areas within industry or government.

 

All concentration courses must be taken on a letter grade basis with the exception of courses offered only on a CR/NC basis. A student must have a minimum grade point average of 2.0 in all concentration courses.

 

Bachelor of Science in Business Administration:
Concentration in Decision Sciences — 60 units

Courses are 3 units unless otherwise indicated.

Core Courses for Business Majors (39 units)

Selected from the following (12 units)

  • DS 312 Data Analysis with Computer Applications
  • DS 408 Computer Simulation
  • DS 601 Applied Management Science
  • DS 604 Business Forecasting
  • DS 624 Quality Management
  • DS 655 Sustainable Supply Chain Management

Approved Electives (9 units)

Note: Decision sciences students are advised to take DS 660 GW (Communications for Business Analytics - GWAR) as one of the approved electives; it can substitute for BUS 300 GW for the decision sciences concentration as it satisfies the University GWAR requirement.

 

Bachelor of Science in Business Administration:
Concentration in Finance

The finance concentration teaches students to recognize, understand, and attain the skills necessary to be successful in the world of finance. It focuses on the financial decisions made in every organization, which include investment, decisions in purchasing real and financial assets, raising cash to fund these investments, and managing the risk of its assets and investments. Other operational decisions include implementing routine day-to-day procedures to manage all financial aspects of the organization and decisions regarding changes in the mix of its services and products. Although a financial manager specializes in these decisions, managers from across the organization also contribute.

 

Four sets of skills are essential to financial decision-making: First, an understanding of the environment within which decisions are made, including both the internal structure of the organization and the nature of external capital and financial markets; second, familiarity with the organization’s information system, including accounting, financial, and human resources; third, analysis of available financial data to understand the likely impact of alternative decisions and their level of uncertainty; finally, understanding the interrelationships between financial decisions and decisions made in other parts of the organization, such as marketing, production, and IT.

 

All concentration courses must be taken on a letter grade basis. Students must have a minimum grade point average of 2.0 in all concentration courses.

 

Bachelor of Science in Business Administration:
Concentration in Finance — 60 units

Courses are 3 units unless otherwise indicated.

Core Courses for Business Majors (39 units)

Required Courses (15 units)

  • ACCT 303 Accounting for Financial Analysis
  • FIN 351 Financial Management
  • FIN 353 Financial Institutions
  • FIN 355 Investments
  • FIN 536 International Finance

Electives (6 units)

Selected from the following courses:
(Other appropriate classes may be selected with prior written consent of advisor.)

  • ACCT 301 Intermediate Financial Accounting I
        and
    ACCT 302 Intermediate Financial Accounting II
  • ACCT 305 Cost Accounting
  • ACCT 501 Advanced Accounting
  • ACCT 508 Federal Tax Accounting I
  • ACCT 509 Federal Tax Accounting II
  • ACCT 513 International Accounting
  • DS 408 Computer Simulation
  • DS 411 Decision Modeling for Business
  • DS 601 Applied Management Science
  • DS 604 Applied Business Forecasting
  • ECON 301 Intermediate Microeconomic Theory
  • ECON 302 Intermediate Macroeconomic Theory
  • ECON 312 Introduction to Econometrics
  • ECON 500 Money and Banking
  • ECON 501 Money and Capital Markets
  • ECON 601 Applied Microeconomics
  • ECON 612 International Finance and Macroeconomics
  • FIN 365 Real Estate Principles
  • FIN 370 Fundamentals of Real Estate
  • FIN 371 Commercial Real Estate Financial Management
  • FIN 372 Commercial Leasing and Development
  • FIN 653 Seminar in Bank Management

Note: ACCT 301 and ACCT 302 may be substituted for ACCT 303 with the 3 additional units counting as an elective course. Students taking ACCT 301 must take ACCT 302 and not ACCT 303. Students taking ACCT 303 may not count ACCT 301 or ACCT 302 as one of the electives.

 

Bachelor of Science in Business Administration:
Concentration in General Business

The concentration in general business is designed to provide a solid foundation in the functional areas of business and offers students flexibility in selecting from a broad range of business courses. The concentration is intended to prepare students for careers in small, medium, or family businesses.

 

Bachelor of Science in Business Administration:
Concentration in General Business — 60 units

Courses are 3 units unless otherwise indicated.

Core Courses for Business Majors (39 units)

List 1 (6 units)

Choose two courses with different prefixes

  • ACCT 301 Intermediate Financial Accounting I
  • ACCT 303 Accounting for Financial Analysis
  • DS 312 Data Analysis with Computer Applications
  • DS 408 Computer Simulation
  • DS 411 Decision Modeling for Business
  • DS 601 Applied Management Science
  • DS 604 Applied Business Forecasting
  • DS 624 Quality Management
  • DS 655 Sustainable Supply Chain Management
  • FIN 351 Financial Management
  • FIN 353 Financial Institutions
  • FIN 355 Investments
  • FIN 365 Real Estate Principles
  • FIN 536 International Finance
  • ISYS 350 Building Business Applications
  • ISYS 463 Information Systems Analysis and Design
  • ISYS 471 E-Commerce Systems
  • ISYS 565 Managing Enterprise Networks
  • ISYS 568 Multimedia Business Applications Development
  • ISYS 569 Information Systems for Business Process Management
  • ISYS 573 New Advances in IT in Organizations
  • ISYS 575 Information Security Management
  • ISYS 650 Business Intelligence

List 2 (6 units)

Choose two courses with different prefixes.

  • BUS 440 Ethics at Work: Business Impacts
  • BUS 450 Greening of Business
  • HTM 421 Food, Wine, and Culture in California
  • HTM 425 The Business of International Tourism
  • HTM 560 Hospitality Human Resource Management
  • HTM 595 Selected Topics in Hotel Administration
  • IBUS 331 Cross-cultural Creativity in Business
  • IBUS 430 Import-Export Management and Small Business Operations
  • IBUS 517 Legal Environment of World Business
  • IBUS 590 International Environmental Analysis
  • IBUS 591 Doing Business in Latin America
  • IBUS 592 Doing Business in Greater China
  • IBUS 593 Doing Business in Europe
  • IBUS 594 Doing Business in Asia-Pacific Countries
  • IBUS 596 Doing Business in Japan
  • IBUS 598 Doing Business in Emerging Markets
  • IBUS 620 Research in International Business and the Global Market
  • IBUS 659 Introduction to International Business Negotiation
  • IBUS 676 Social Entrepreneurship in a Global Context
  • IBUS 681 Seminar in Comparative Management
  • IBUS 690 Global Strategic Management
  • MGMT 354 Starting a Small Business
  • MGMT 407 Economics for Managers
  • MGMT 535 Social Entrepreneurship
  • MKTG 432 Public Relations
  • MKTG 433 Personal Selling
  • MKTG 436 Retail Management
  • MKTG 441 Business to Business Marketing
  • MKTG 469 Internet Marketing
  • MKTG 644 Services Marketing
  • MKTG 675 Brand Management
  • MKTG 680 International Marketing Management
  • MKTG 688 New Product Management Seminar

Electives (9 units)

Choose three upper division College of Business courses with advisor approval. Elective courses must have three different prefixes, but can be the same prefixes as courses taken from Lists 1 and 2.

Note: Students transferring from a community college with an AS-T in Business should consult with an advisor to choose appropriate upper division courses to satisfy the general business concentration.

 

Bachelor of Science in Business Administration:
Concentration in Information Systems

The information systems concentration prepares students for multiple careers that require an aptitude for analytical thinking and a strong working competency in information systems. It is designed to produce a person with technical and managerial skills in business application development, project management, application analysis and design, data management, and network and security management. Graduates qualify for and are productive in careers that include technology/business analyst, programmer/analyst, database analyst/administrator, network administrator, and help desk/technical support specialist. The concentration emphasizes technical knowledge of information system components and infrastructure; application and development skills; high-level competencies in applying information systems analysis and systems design strategies and techniques; understanding the information needs and delivery systems within business organizations; understanding the business/organizational context of information systems; communications and human relations skills for working with and managing people and projects in virtual teams; and education and desire for lifelong learning and professional and personal development.

 

All concentration courses must be taken on a letter grade basis with the exception of courses offered only on a CR/NC basis. A student must have a minimum grade point average of 2.0 in all concentration courses.

 

A maximum of two courses (6 units) in the information systems concentration may be courses not listed in the bulletin for the concentration including courses from other disciplines at SF State and courses from other AACSB accredited schools of business or institutions of equal caliber. All such courses must be approved by the advisor.

 

Bachelor of Science in Business Administration:
Concentration in Information Systems — 60 units

Courses are 3 units unless otherwise indicated.

Core Courses for Business Majors (39 units)

Required Courses (15 units)

  • ISYS 350 Building Business Applications
  • ISYS 463 Information Systems Analysis and Design
  • ISYS 464 Managing Enterprise Data
  • ISYS 565 Managing Enterprise Networks
  • ISYS 663 Information Technology Project Management

Electives (6 units)

Selected with prior written approval of an Information Systems advisor from the following:

  • ISYS 471 E-Commerce Systems
  • ISYS 475 Building Web Applications with Open Source Software
  • ISYS 512 Business Application Design and Development with .NET
  • ISYS 567 Information Systems Internship
  • ISYS 568 Multimedia Business Applications Development
  • ISYS 569 Information Systems for Business Process Management
  • ISYS 573 New Advances in IT in Organizations (Any ISYS 573 topic)
  • ISYS 650 Business Intelligence

 

Bachelor of Science in Business Administration:
Concentration in International Business

By specializing in international business, a student gains an understanding of the international aspects of business while concentrating in a functional business area—marketing, finance, management, export/import management, or logistics. Courses analyze the rapidly changing international environment and the new management problems and tasks that result. A student can begin a career in a functional department of a company, with the opportunity to move into international operations if a need develops. Alternatively, a student may begin working directly in international operations, including the import-export field.

 

Students studying abroad in California State University International Programs or in an SF State Exchange Program may develop special international business concentrations with advisor approval before going abroad. Students with specific educational or career objectives may develop special international business concentrations in consultation with an advisor.

 

All concentration courses must be taken on a letter grade basis. Students must have a minimum grade point average of 2.0 in all concentration courses.

 

Bachelor of Science in Business Administration:
Concentration in International Business — 60 units

Courses are 3 units unless otherwise indicated.

Core Courses for Business Majors (39 units)

Required Courses (9 units)

  • IBUS 590 International Environmental Analysis</li>
  • IBUS 681 Seminar in Comparative Management
  • IBUS 690 Global Strategic Management

Geographic Area (3 units)

Selected from the following:

  • IBUS 591 Doing Business in Latin America
  • IBUS 592 Doing Business in Greater China
  • IBUS 593 Doing Business in Europe
  • IBUS 594 Doing Business in Asia-Pacific Countries
  • IBUS 596 Doing Business in Japan
  • IBUS 598 Doing Business in Emerging Markets

Electives (9 units)

Selected from the courses listed below or 3 specific courses upon advisor recommendation

  • IBUS 430 Import-Export Management and Small Business Operations
  • IBUS 440 Advanced Import-Export Management
  • IBUS 517 Legal Environment of World Business
  • IBUS 531 Cross-Cultural Innovation and Creativity in Business and Management
  • IBUS 566 Careers in International Business
  • IBUS 576 Global Entrepreneurship
  • IBUS 591 Doing Business in Latin America
  • IBUS 592 Doing Business in Greater China
  • IBUS 593 Doing Business in Europe
  • IBUS 594 Doing Business in Asia-Pacific Countries
  • IBUS 596 Doing Business in Japan
  • IBUS 598 Doing Business in Emerging Markets
  • IBUS 618 International Human Resource Management
  • IBUS 620 Research in International Business and the Global Market
  • IBUS 638 Global leadership and Cultural Competencies
  • IBUS 659 Introduction to International Business Negotiation
  • IBUS 676 Social Entrepreneurship in a Global Context
  • FIN 536 International Finance
  • MKTG 680 International Marketing Management

 

Bachelor of Science in Business Administration:
Concentration in Management

The management concentration prepares students to succeed in a wide array of positions in virtually any career. Students learn to see the big picture of any organization, how key pieces fit together, and how the organization fits into an industry, field, and the overall economy. They learn to recognize business problems and opportunities, to develop innovative responses to them, to take a leadership role, to set goals, and to use people skills in achieving them. In essence, students learn to take a managerial perspective and to perform such managerial and leadership activities as planning, team building, motivating, organizing, communicating, problem-solving, decision-making. As a result, they gain the knowledge and skills to achieve success—regardless of the industry, field or job position.

 

All concentration courses must be taken on a letter grade basis. Students must have a minimum grade point average of 2.0 in all concentration courses.

 

Bachelor of Science in Business Administration:
Concentration in Management — 60 units

Courses are 3 units unless otherwise indicated.

Core Courses for Business Majors (39 units)

Required Courses (9 units)

  • MGMT 605 Seminar in Developing Management Skills
  • MGMT 648 Seminar in Leadership and Influence Skills
  • MGMT 670 Seminar in Organization Design and Change

Electives (12 units)

Choose four electives, either all from Group A or three from Group A and one from Group B or another course with advisor approval.

Group A
  • MGMT 567 Internship in Management
  • MGMT 610 Seminar in Human Resource Management
  • MGMT 650 Creativity and Innovation
  • MGMT 655 Seminar in Emerging Issues in Management
  • MGMT 656 Seminar in Managing Teams
  • MGMT 659 Seminar in International Business Negotiation
Group B
  • MGMT 354 Starting a Small Business
  • MGMT 407 Economics for Managers
  • MGMT 618 International Human Resource Management
  • BUS 440 Ethics at Work
  • BUS 450 Greening of Business

 

Bachelor of Science in Business Administration:
Concentration in Marketing

A concentration in marketing prepares students for career opportunities in business firms, non-profit organizations, or government agencies. The program provides a basic foundation of business concepts and practices, as well as specialized courses in advertising, retailing, sales management, Internet marketing, and marketing research. Career opportunities can be found within sales and sales management, marketing research, product/brand management, retail management, advertising, merchandising, public relations, government sales, and non-profit agencies.

 

All concentration courses must be taken on a letter grade basis. Students must have a minimum grade point average of 2.0 in all concentration courses.

 

Bachelor of Science in Business Administration:
Concentration in Marketing — 60 units

Courses are 3 units unless otherwise indicated.

Core Courses for Business Majors (39 units)

Required Courses (9 units)

  • MKTG 632 Marketing Research
  • MKTG 633 Consumer Behavior
  • MKTG 649 Marketing Management

Electives (12 units)

Select from the following or other courses on advisement:

  • MKTG 432 Public Relations
  • MKTG 433 Personal Selling
  • MKTG 434 Advertising Theory and Practice
  • MKTG 436 Retail Management
  • MKTG 440 Advertising Creativity and Production
  • MKTG 441 Business to Business Marketing
  • MKTG 443 Sales Promotion and Publicity
  • MKTG 469 Internet Marketing
  • MKTG 567 Internship in Marketing
  • MKTG 637 Sales Management
  • MKTG 644 Services Marketing
  • MKTG 675 Brand Management
  • MKTG 680 International Marketing Management
  • MKTG 688 New Product Management Seminar

 


 

Minor Programs in Business Administration

Graduate Programs in Business Administration

 

 

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