Broadcast and Electronic Communication Arts
Bachelor of Arts, Accelerated Master's
About this program
The Bachelor of Arts in Broadcast and Electronic Communication Arts invites you to explore how media shapes society and culture. You learn to design compelling stories through video, audio and digital platforms. You tackle media law, aesthetics and ethical storytelling. You also practice writing, producing and analyzing content with a clear view toward fairness and social justice. This program offers hands-on experience and sharpens your skills for careers in media, production and creative communication.
Program Curriculum and Requirements
Program Scope
The Department of Broadcast and Electronic Communication Arts (BECA) offers an undergraduate degree in Broadcast & Electronic Communication Arts.
B.A. Concentrations
Undergraduate Areas of Emphasis are not formal concentrations and are just suggested pathways. Suggested emphasizes include:
- Audio Production and Music Recording
- Electronic Media Journalism
- Business Aspects of Electronic Media
- Educational and Instructional Media
- Electronic Media Theory and Criticism
- Interactive Media
- Radio Production and Programming
- Television/Video Production
- Writing for Electronic Media
BECA majors must have an area of emphasis. A student’s area of emphasis should guide their choice of electives. Students are advised to have an area of emphasis that reflects their interests in the program.
Program Learning Outcomes
- Apply theory to the analysis of the nature, uses, and impact of media.
- Demonstrate mastery of aesthetic theory in the creation of media content using advanced production concepts and techniques.
- Conceptualize, design, and write effective stories for media that incorporate ethical and social justice standards.
- Critically evaluate business trends and the legal, regulatory, and ethical frameworks of media.
SFSU Accelerated Bachelor's + Master's
The SFSU Accelerated Bachelor's + Master's program in Broadcast & Electronic Communication Arts (BECA) offers qualified students the opportunity to begin working on their MA degree while completing their BA degree. Students take courses in advanced theory and aesthetics in small-group seminars while completing production and creative work, which culminate in the graduate comprehensive exam. Graduates of this program are prepared for a wide-range of media careers in both the public and private sector.