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Volume 61, Number 30    April 21, 2014         

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Mission accomplished
Associate Dean of the College of Business and Professor of Marketing Kathy O’Donnell discussed the use of same-sex couples in advertising for an April 10 Buzzfeed: LGBT article. "I think it’s a really smart strategy. The kind of customers that you would lose over something like this, maybe it's best that they go somewhere else anyway,” O’Donnell said. "I started reading comments on Facebook and Twitter and overwhelmingly the comments were positive. And I read tweet after tweet where the person said, 'I haven't bought graham crackers in a long time, but I’m going to go out and buy Honey Maid graham crackers.' Mission accomplished."

Conscious decisions
The Stockton Record on April 12 featured Criminal Justice Lecturer Michael Santos' life-skills program for the formerly incarcerated, Straight-A Guide Cognitive Skills Development, and his presentation at the Boys and Men of Color Healing Generations Summit. "What are your values? Who are you?" Santos asked. "You can choose your own label and identify your own values. That was the epiphany that saved me in prison. I knew I could educate myself and contribute to society when I got out."

Push the ship forward
President Les Wong's opening remarks at the Asian Pacific Americans in Higher Education (APAHE) annual meeting were highlighted in an April 15 Diverse Issues in Higher Education report on the struggles faced by Hmong Americans in attaining higher education. "As each one of us retires, there ought to be five or even 10 mentees ready to step up," Wong said. "Asian Americans should be at the leadership table, but, instead, we're on the table. Let's push the ship forward. We haven't been effective at building a pipeline."


For more media coverage of faculty, staff, students, alumni and programs, see SF State in the News.


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Last modified April 17, 2014 by University Communications.