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Students "Opt-In" at Stonestown mall

September 10, 2003

Image of four young people sprawled on a couch from Stonestown's "Opt-In" Web siteStonestown Galleria recently launched an online discount program for SFSU students. Designed by an SFSU student advisory board, the "Opt-In" Web site features a variety of services for University students, from local events listings and style reports to job opportunity links and print-and-save coupons.

The coupons offer discounts at 20 stores and restaurants in the Stonestown mall, which is located adjacent to the SFSU campus. Most coupons allow students to save at least 10 percent at such popular stores as Nine West, Borders and All Sports and at eateries like Chevy’s, Boudin Bakery and California Crisp. Students can print coupons directly from the Opt-In site. To redeem them, students must present a valid SFSU student ID card at time of purchase.

The Opt-In site also features a Local Events page where students can publicize art shows, theater events or music concerts they are participating in or know about.

"Stonestown is tailoring the Local Events page to the University student," said Nicole Schmitt, Stonestown’s marketing manager. "We want to offer students a 'bulletin board' type resource to view and list independent events such as garage bands, parties and off-campus student-hosted events."

Students are encouraged to submit events to be posted on the Web site by e-mailing

Along with the print-and-save coupons and the Local Events page, the site includes a style section currently featuring a list of "Back to School Essentials," which highlights fashion trends. The Web site also contains information about the mall's job opportunities, a valuable resource for students interested in sales experience or employment near campus.

Through "Opt-In," Stonestown Galleria hopes to strengthen the important ties between the mall and the University community.

"The 'Opt-In' online discount program is just one more way in which Stonestown proves that we are in tune and listen to college students," Schmitt said.

Previous Stonestown contributions to the University community include a recently established $10,000 Endowment Fund for students studying apparel design and merchandising and sponsorship of an annual Student Fashion Association Fashion Show held in May. In addition, Stonestown offers fashion merchandising students portfolio-building opportunities through ongoing merchant display projects.

-- Christina Holmes with Public Affairs Student Writer Javier Jimenez


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Last modified September 10, 2003, by the Office of Public Affairs