Media Advisory
SF State faculty offer unique perspectives for Olympics coverage
Members of the San Francisco State University faculty who specialize in broadcasting, psychology, the trends and economics of tourism and physical training and conditioning are available to comment on the 2010 Winter Olympics.
Olympics broadcast coverage
Miriam Smith, associate professor of broadcast and electronic communication arts, can discuss likely financial losses incurred by NBC airing the Winter Olympics, and how that fits into larger trends in the television industry. Smith says declining ratings and the weak economy have shrunk advertising opportunities for the network. In addition, Smith can also discuss media management and other trends in the broadcast industry. Contact Smith at (415) 338-1611 (office) or tvsmith@sfsu.edu
Psychology
David Matsumoto, professor of psychology and former
award-winning Olympics judo coach, has conducted groundbreaking research
suggesting that facial expressions and gestures of pride and shame are
innate rather than learned. He can discuss the expressions and gestures
displayed by athletes after winning or losing as well as ways in which
people of different cultures manage their displays of emotion. Contact
Matsumoto at (415) 338-1114 (office), (510) 236-9171 (home office) or dm@sfsu.edu
The economics of hosting the Olympics
Patrick Tierney, chair and professor of recreation, parks and tourism, who studies tourism trends and economics, can discuss the impact of the Olympics and other large events on cities and regions, particularly in the current economic environment. Tierney maintains that Whistler is on a roll in the international ski industry and is a star resort. He expects the Winter games to add to the resort’s success. Contact Tierney at (415) 338-1531 (office) or ptierney@sfsu.edu
Physical training and conditioning
Mark Gorelick, assistant professor of kinesiology, whose focus is exercise rehabilitation and muscle physiology, can comment on recovery from athletic injuries. Contact Gorelick at (415) 338-1671 (office) or gorelick@sfsu.edu
Stephen Wallace, professor of kinesiology, whose focus is motor skills, can comment on the training of elite athletes. Contact Wallace at (415) 338-6984 (office) or saw@sfsu.edu
Matt Lee, associate professor of kinesiology, studies how the body adapts to different training programs and can comment on the proportion of strength and cardio training used to achieve the physiques required for certain sports. Contact Lee at (415) 338-2182 (office) or cmlee@sfsu.edu
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