SF State News {University Communications}

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Media Advisory


SF State faculty offer unique perspectives for Olympics coverage


Members of the San Francisco State University faculty who specialize in broadcasting, psychology, the trends and economics of tourism and physical training and conditioning are available to comment on the 2010 Winter Olympics. 

Olympics broadcast coverage

Miriam Smith, associate professor of broadcast and electronic communication arts, can discuss likely financial losses incurred by NBC airing the Winter Olympics, and how that fits into larger trends in the television industry. Smith says declining ratings and the weak economy have shrunk advertising opportunities for the network. In addition, Smith can also discuss media management and other trends in the broadcast industry. Contact Smith at (415) 338-1611 (office) or tvsmith@sfsu.edu 

David Matsumoto, professor of psychology and former award-winning Olympics judo coach, has conducted groundbreaking research suggesting that facial expressions and gestures of pride and shame are innate rather than learned. He can discuss the expressions and gestures displayed by athletes after winning or losing as well as ways in which people of different cultures manage their displays of emotion. Contact Matsumoto at (415) 338-1114 (office), (510) 236-9171 (home office) or dm@sfsu.edu

The economics of hosting the Olympics

Patrick Tierney, chair and professor of recreation, parks and tourism, who studies tourism trends and economics, can discuss the impact of the Olympics and other large events on cities and regions, particularly in the current economic environment. Tierney maintains that Whistler is on a roll in the international ski industry and is a star resort. He expects the Winter games to add to the resort’s success. Contact Tierney at (415) 338-1531 (office) or ptierney@sfsu.edu

Physical training and conditioning

Mark Gorelick, assistant professor of kinesiology, whose focus is exercise rehabilitation and muscle physiology, can comment on recovery from athletic injuries. Contact Gorelick at (415) 338-1671 (office) or gorelick@sfsu.edu

Stephen Wallace, professor of kinesiology, whose focus is motor skills, can comment on the training of elite athletes. Contact Wallace at (415) 338-6984 (office) or saw@sfsu.edu

Matt Lee, associate professor of kinesiology, studies how the body adapts to different training programs and can comment on the proportion of strength and cardio training used to achieve the physiques required for certain sports. Contact Lee at (415) 338-2182 (office) or cmlee@sfsu.edu


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