No.
2: 2000
The Challenge of
Contemporary Art for the Audience and the Docent
Contemporary
art presents unusual challenges to an adult museum audience. First,
art can appear unusual due to the use of new materials in new forms.
For example, ordinary objects are appropriated into a work of art, taking
on new meaning. Second, art works are no longer readily sorted into
easy to describe categories; painting and sculpture can be combined; photographs
can function as documents of art as idea, process or performance; and art
can appear as electronic media in video or computer form. New art
content can also challenge the viewer's norms in regard to "what is
art." The great variety and new appearance of contemporary art can
be very perplexing to the adult museum visitor and the docent responsible
for facilitating the interpretation of the art. Contemporary art can
be so new that it can be totally lacking in historical context. A
lack of historical context prevents art from being easily explained
in a commonly understood language that effectively communicates the ideas
and intent of the artist. This process is complicated by the negative
response the public viewer may have to the art they are considering.
How might a docent understand and deal with the negative response
of their tour group to new and unfamiliar art?
Leo Steinberg's
"Plight of the Public"
A useful model that illuminates the challenges to docents and their
audiences with regard to contemporary art is described by art critic/historian
Leo Steinberg in his 1962 essay "Contemporary Art and the Plight of
Its Public". Steinberg's main thesis is that resistance to new
art is triggered by a sense of loss brought about by the artist's rejection
of widely understood and accepted characteristics and values in art.
Steinberg states that:
An example of this "sense of loss" can be seen when in the first decade of the 20th century, Pablo Picasso and Georges Braque abandoned five hundred years of tradition when they rejected vanishing point perspective in favor of a perspective of multiple simultaneous viewpoints that is now known as Cubism. The public, including the artistic peers of Picasso and Braque were taken aback by this new development in spatial representation. Even today, the "sense of loss" presents challenges for the entire art viewing public dealing with new and unfamiliar art, including the docent and their tour group who indeed are part of what Steinberg sees as the "public", a term that he sees a need to redefine:As to the "plight"- here I mean simply the shock of discomfort, or the bewilderment or the anger or the boredom which some people always feel, and all people sometimes feel, when confronted with an unfamiliar new style. When I was younger, I was taught that this discomfort was of no importance, firstly because only philistines were said to experience it (which is a lie), and secondly because it was believed to be of short duration. This last point certainly appears to be true. At any rate, no style of these last hundred years has long retained its early look of unacceptability. Which would lead one to suspect that the initial rejection of so many modern works was a mere historical accident (Steinberg: 1962, 5).
The sense of loss engendered by the rejection of familiar characteristics and values in contemporary art can produce profound insecurity for the docent as it simultaneously can for the docent's adult audience moving through an exhibition of contemporary art:May we not the drop this useless, mythical distinction between- on one side- creative, forward looking individuals whom we call artists, and on the other side- a sullen, anonymous, uncomprehending mass, whom we call the public? ...In other words, my notion of the public is functional. The word "public" for me does not designate any particular people; it refers to a role played by people, or to a role into which people are thrust or forced by a given experience (Steinberg: 1962, 5).
How might we define further the role of the "public", and honor their sense of loss? Also, given Steinberg's model, how might the "public", containing both viewer and docent, be empowered to encounter a work of art in such a way that their awareness of the new art evolves in an enriching way?I know that there are people enough who are quite genuinely troubled over certain shifts as they occur in art. And this ought to give to what I call "The Plight of the Public" a certain dignity. There is a sense of loss, of sudden exile, of something willfully denied- sometimes a feeling that one's accumulated culture or experience is hopelessly devalued, leaving one open to spiritual destitution (Steinberg: 1962, 7).
In 1957, Duchamp presented a provocative idea to his audience. He proposed that the "creative act", began as a mediumistic process involving the artist, but was not completed by artist alone, but by the and the artist's audience. The audience perceived the work, and through time integrated it into their experience, and by extension into the collective experience of society and culture:Millions of artists create; only a few thousands are discussed or accepted by the spectator and many less again are consecrated by posterity. In the last analysis, the artist may shout from all the rooftops that he is a genius; he will have to wait for the verdict of the spectator in order that his declarations take a social value and that, finally, posterity includes him in the primers of Art History (Duchamp: 1957, 138).
Let us consider, two important factors, the two poles of the creation of art: the artist on one hand, and on the other the spectator who later becomes the posterity. To all appearences, the artist acts like a mediumistic being who, from some labyrinth beyond time and space, seeks his way out to a clearing. If we give the attributes of a medium to the artist, we must then deny him the state of consciousness on the aesthetic plane about what he is doing or why he is doing it. All his decisions in the artistic execution of the work rest with pure intuition and cannot be translated into a self-analysis, spoken or written, or even thought out (Duchamp: 1957, 138).
Duchamp defines this process with a mathematical metaphor:
Duchamp develops tthe idea that the artist does not fully grasp the totality of the work of art that is coming into being:But before we go further, I want to clarify our understanding of the word "art"- to be sure, without an attempt to a definition. What I have in mind is that art can be good, bad or indifferent, but, whatever adjective is used, we must call it art, and bad art is still art in the same way that bad emotion is still emotion. Therefore, when I refer to "art coefficient", it will be understood that I refer not only to great art, but I am trying to describe the subjective mechanism which produces art in a raw state- a l'etat brut- good, bad, or indifferent (Duchamp: 1957, 139).
Duchamp sees this uncompleted process of the artist as an unrefined product:In the creative act, the artist goes from intention to realization through a chain of of totally subjective reactions. His struggle toward the realization is a series of efforts, pains, satisfactions, refusals, decisions which also cannot and must not be fully self-conscious, at least on the aesthetic plane. The result of this struggle is a difference between the intention and its realization, a difference which the artist is not aware of. Consequently, in the chain of reactions accompanying the creative act, a link is missing... this difference between what he intended to realize and did realize, is the personal "art coefficient" contained in the work. In other words, the personal "art coefficient" is like an arithmetical relation between the unexpressed but intended and the unintentionally expressed (Duchamp: 1957, 139).
Leo Steinberg states the crisis that occurs when the public encounters contemporary art, while Duchamp avoids the use of values of "good and bad" art, and instead proposes and explores the process by which the public has the power to bring the work of art fully into being as an evolving cultural presence. Therefore, the docent of contemporary art in partnership with their audience, can collectively bring context and meaning to a work of art, "creating" the work as an ongoing process in their own minds, and by extension, in the society and culture at large. How might the docent facilitate this process?To avoid a misunderstanding, we must remember that this "art coefficient" is the personal expression of art "a l'etat brut", that is, still in a raw state, which must be "refined" as pure sugar from molasses, by the spectator; the digit of this coefficient has no bearing whatsoever on his verdict. The creative act takes another aspect when the spectator experiences the phenomenon of transmutation; through the change from inert matter into a work of art, an actual transubstantiation has taken place, and the role of the spectator is to determine the weight of the work on the aesthetic scale... All in all, the creative act is not performed by the artist alone; the spectator brings the work in contact with the external world by deciphering and interpreting its inner qualifactions and thus adds his contribution to the creative act (Duchamp 1957: 139-40).
The Role of Inquiry
There is a general perception that the docent is in the business of providing
illuminating information to their tour audience regarding the art that
they are viewing. With regard to very new contemporary art, there
is a desire for reassurance by the audience that the docent can provide
an interpretation of the unfamiliar work that they see before them.
A personal interpretation of a work of contemporary art by a docent can
be extremely risky due to the fact that it may misinterpret what is known
about the ideas and intent of the artist and thereby give the audience an
inaccurate account of the artist's work. Research is an essential
element of a successful docent tour. Reading articles and reviews
and attending a curator-led walkthrough of a given exhibition may illuminate
the content of the work and the artist's intent. However, information
alone does not insure competence in providing a tour that is personally
enriching for an adult group. The docent must find a way to assuage the
sense of the loss the audience may feel in viewing a new and unfamiliar
work of contemporary art. Most importantly, the docent needs to
honor the self-directed character of an audience who are functioning as
adult learners, facilitating their desire to gain further understanding
of a work of art. By merely lecturing on the factual results of research,
the docent runs the risk of appearing as an"expert" who in reality
has little more information to go on than their audience as regards the
direct experience of new and unfamiliar art. The audience's desire to learn
is excluded by the docent who exclusively presents factual statements about
the art rather than framing questions that stimulate discussion with the
tour audience and allow them to contribute their experience of the art to
the content of the tour. As opposed to a factual, didactic presentation,
the audience-centered questioning method of inquiry is a more inclusive
approach that can aid the audience in finding new art content and meaning
to replace that which has been perceived to have been lost. It is
essential that the docent and their audience become partners in the exploration
of new art by the process of inquiry, and engage "creatively"
with a work of art as Marcel Duchamp has proposed.
Varieties of Inquiry
A process
of inquiry between docents and their adult audience honors the self-directed
character of adult learning. The docent can present directed questions
that channel the inquiry toward the themes of the docent's tour design or
more open-ended questions which stimulate the audience to explore more deeply
the works presented, and the relationhip between them. Inquiry empowers
the audience and opens the possibility of exploration of the work of art
in its emerging contemporary context. Questions can be framed that
allow the tour group to bring their day - to - day experience to bear on
the work of art before them. Directed questions give a tour of contemporary
art a given focus, and allow the docent to periodically engage the audience
while making salient observations on the factual character of the work.
On the other hand, open-ended questions do not need to be answered immediately,
and engage the adult tour audience in an ongoing process of inquiry that
hopefully extends beyond the duration of the tour, enriching the experience
of the audience members as active participants in the process of integrating
the experience of modern and contempoary art into their everyday experience.
Conclusion
Make Statements, Make Connections, A docent-led tour is effective when the
audience is empowered to join in the process of inquiry. Intuitive and perceptive
connections between works of art are the "scaffold" on which this
inquiry process turns. As a self-directed adult learner, the docent
investigates the modern and contemporary art in their museum through time,
becoming knowledgeable of the various factual information available on the
work. At the same time, and more importantly, the docent is also becoming
increasingly aware of the concrete, visual presence of the work in the gallery;
this is the reality the novice museum visitor first encounters, not the
factually based information about the work. As this sensitivity to
the concrete nature of works evolves on the part of the docent, it becomes
increasingly possible to link works on a tour on this basis. The audience
can participate in this process through the pathway of open-ended inquiry,
sharing their insights on given works with the docent. The docent,
in turn, can incorporate these insights into the tour, perhaps deviating
from the planned tour pathway to accommodate the paricipation of audience
members. This process of discovering connections between various works
of art builds a context that seeks to assuage the "plight" that
Leo Steinberg describes, by facilitating the "creative" role as
described by Duchamp. The docent is the mediator of this growth of
understanding that moves from cultural loss to participation in the creation
of a new and evolving cultural reality.
References
Duchamp, Marcel
"The
Creative Act". talk given to American Federation of the Arts, Houston,
1957. from: Salt Seller- The Writings of Marcel Duchamp.
Edited by Michel Sanouillet and Elmer Peterson, Oxford University Press,
1973. reprinted as The Writings of Marcel Duchamp, Da Capo
Press, New York, 1989.
Steinberg,
Leo
"Contemporary Art and the Plight of its Public" Harper'sMagazine,
January, 1962, from Leo Steinberg: Other Criteria- Confrontations
with Twentieth-Century Art. Oxford University Press, New York,
1972.