Course Descriptions

Image: Photos of SF State students and scenes from around campus

MKTG 649 : Marketing Management

Prerequisites: MKTG 431, MKTG 632, and MKTG 633. Priority enrollment for marketing majors. Other students may add on a space available basis.
Description: Planning, organizing, integrating, and measuring the total marketing plan. Problems of managing the marketing function. Managerial supervision and control of marketing.
Units: 3
SF State Home