MKTG 862 Course Description

Title: Seminar in Advertising
GE Status:
U.S. History and Government:
Prerequisites: Prerequisite: BUS 787. Prerequisite: BUS 787.
Term(s) Offered:
Units: (3)
Description: Influence and communication forces of advertising in light of changing economic, social and governmental conditions; quantitative aspects of advertising problems.
Effective: Fall 1990
Latest Offering: Fall 2007

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