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Remote Possibilities

Lee Natividad (B.A., '99) admits he was a slacker during his freshman year, a B-average student who liked to crack jokes and disrupt class. He's now vice president of Mythix, Inc., a six-person company that makes computer accessories, including wireless remotes and iPod speakers. Natividad credits SFSU's Pilipino American Collegiate Endeavor (PACE) with helping him take his education more seriously.

Natividad, a Filipino American, found a peer group in PACE, a student organization which educates its members about Filipino culture and history and also provides academic support. During his sophomore year, Natividad volunteered to lead a PACE fundraising campaign which raised $3,000. He tasted success.

"The drive I felt from that experience -- moving forward with a plan and executing it -- felt great," Natividad says. After earning his bachelor's degree in business, he completed the M.B.A. program at the University of Phoenix before starting Mythix with a friend in 2004.

Based in Southern California, Mythix specializes in a line of multimedia wireless remotes for the Macintosh and PC. The company's iWAND remotes, which make viewing DVDs on personal computers a little less complicated, are used for presentations in the corporate world and classroom. Instead of fiddling with a mouse or keyboard, users can push a single button on the remote to capture a still, eject a disc, bookmark, jump ahead and control volume. Laptop Magazine recently referred to the remotes as "magic wands" because of their ability to perform multiple presentation functions for three DVD-viewing programs.

Teachers in Southeast Los Angeles County's ABC Unified School district use the remotes to toggle between Web sites, Power Point presentations and live video as they walk freely about class.

According to Natividad, some purchase orders are backlogged by as much as a month because demand is exceeding supply.

Natividad looks forward to opening new offices in other countries.

The former class clown may also want to make amends for his mischievous days at State. As SFSU Magazine went to press, news came in that Mythix donated 40 iWAND remote controls to the University's College of Business.

-- Gary Moskowitz

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Last modified December 16, 2005, by the Office of Public Affairs and Publications