BECA Turns 60
Broadcast and Electronic Communication Art (BECA) Department, founded
in 1946 with one radio course, has become home to SFSU's fifth-most-popular
major -- and a guiding force behind many successful careers.
an SF State undergraduate, Anita Pepper (B.A., '96)
took to heart the advice of visiting media professionals: Be willing
to accept any job to break into the industry. After graduation, she
started with the tedious task of logging videotapes at MSNBC's San Francisco
studio. She took another entry-level job, as a production assistant,
and worked as an associate producer on several programs before joining
the staff of "Dr. Phil" and becoming a show producer for the
top-rated program. Pepper is one of countless alumni inspired by the
career-focused panels that are a longtime tradition in the Broadcast
and Electronic Communication Arts (BECA) Department. Many alumni return
years after graduation to speak to students about their careers.
Casey (B.A., '75), the Emmy®
Award-winning co-creator and executive producer of "Frasier,"
gained the confidence to pursue his Hollywood dreams after meeting a
panel of comedy writers on campus. In March he returned to SF State
and hosted "Changing Channels: Braving the New World of Byte-Sized
Media," a professional discussion of the future of media and entertainment.
The event celebrated the BECA Department's 60th anniversary.
Casey was one of more than a dozen entertainment professionals who gave
career advice to students. He reminded them, "You have to start
at the bottom, no matter what" -- something he knows well. After
graduation, Casey drove to Los Angeles and began writing television
scripts. He considered this his "real job," though no one
was paying him. In the mornings he sold sandwiches to the cast and crew
of television sitcoms on Paramount's Stage 25. His determination paid
off. After making a few key connections, he worked as a writer and producer
on the same stage for "Cheers" and then moved on to "Frasier."
department has attained its eminence largely through the success of
its graduates. Alumni work in most every area in the industry, from
the serious journalism of CNN Headline News anchor Mike Galanos
(B.A., '86) and ABC 7 anchor Cheryl Jennings (attended '70s)
to the comedy of former "Saturday Night Live" cast member
Dana Carvey (B.A., '79) and script writer David Pollock
(B.A., '62) ("The Mary Tyler Moore Show," "M*A*S*H,"
"Bad Boys" and "Toy Story 2").
department has grown, so has the respectability for radio and television,
both as career options and academic fields. "When I attended SF
State, the department was there, but was a world unto itself,"
Pollock says. "[People would often say], ‘What, you're going
to write jokes for a living?' Now [faculty] teach sitcom and comedy
writing at the Ivy League schools."
experience, on and off campus
The BECA Department's curriculum emphasizes practical experience for its
students in radio and television. Looking back at their undergraduate
days, alumni say these early experiences led to their professional success.
Nubla (B.A., '91), who won two Northern California Emmys as
cohost of CBS 5's "Evening Magazine," overcame her initial
fear of being on the air when a class assignment placed her in front
of a news camera. "If I hadn't been shoved out there … I
wouldn't be where I am today," says Nubla, who was also cohost
of the same channel's "Eye on the Bay."
Ted Griggs (B.A., '84), vice president of programming and operations
at Fox Sports Net Bay Area and winner of multiple Northern California
Emmys, says he "had a blast" as news director and anchor for
the student-produced KSFS television news. His experience helped him
land his first job before he graduated, as a sports producer for KRON-4,
San Francisco's NBC affiliate at the time.
Kuiper (B.A., ‘90) covered Gator football and basketball
games years before becoming a play-by-play announcer for the Oakland
Athletics and sideline reporter and intermission host for the San Jose
Sharks and Golden State Warriors. Kuiper says he owes much of his success
to Professor Val Sakovich (B.A., '66; M.A., '71). "If
we had ideas like creating a pregame show for a basketball game, he
just let us do them and helped us," Kuiper says. "He was a
huge factor in my enjoying [broadcasting] -- not just learning it but
Perhaps no student went farther afield than Peter Finch (B.A., '81).
As a sophomore, he landed a DJ job at a Monterey radio station. On Saturday
mornings, Finch would fly to Monterey for his Saturday and Sunday evening
on-air shifts. He would sleep on the couch and fly back to San Francisco
early Monday morning, in time for class. "I think I cleared about
$10 per week, but I was loving it because I was paying my dues,"
says Finch, who still keeps unusual hours, waking up at 3 a.m. for his
news director job at KFOG-FM in San Francisco.
pioneers and mentors
David Sacks (B.A., '67), a senior vice president at Warner
Bros. Television, says his BECA course work continues to serve him well
in his career. When he walks onto a soundstage to fine-tune the work
of producers and directors, Sacks still flashes back to Stuart Hyde's
lessons on media criticism and Herbert Zettl's course in aesthetics.
"The best part of the school was the teachers," Sacks says.
"They were all top-notch."
Many alumni trace their success to the faculty, who are recognized leaders
and pioneers in broadcasting. Professors Emeriti Hyde and Zettl wrote
defining textbooks on broadcasting and media aesthetics.
BECA Professor Philip Kipper (M.A.,'78), department chair for
11 years before retiring this spring, was inspired to attend graduate
school at SF State after reading Zettl's book "Sight, Sound, Motion:
Applied Media Aesthetics." The professors' influence is still alive
in BECA, he says, noting their commitments to promoting cultural diversity
and mentoring students. "Zettl and Hyde are responsible for establishing
the basic principles of the department: both theory and practice,"
Roger Dobkowitz (M.A., '71), a producer for "The Price
is Right," says he appreciated Zettl's "exuberance about TV."
It was a trait the two had in common. "People used to make fun
of me for the amount of TV I watched," he says. He enrolled in
the department in the late 1960s. "I heard it was the best [broadcast
program] on the West Coast," he says.
After graduation, Dobkowitz's thesis on scandals in '50s-era television
game shows caught the attention of network execs, who offered him his
first job in 1972 on the then-brand-new "Price is Right."
"I have to give all the credit to SFSU for getting me the job,"
says Dobkowitz, who just picked up his fourth Emmy and finally beat
his longtime nemesis, "Jeopardy."
HBO Films Creative Operations Manager Dottie Simmons (B.A., '94)
received valuable advice from the late Professor Herb Kaplan. "He
told me specifically to go into cable because he said they're going
to be creating a new network every day," Simmons says.
Nguyen Qui Duc (B.A., '87), host of "Pacific Time"
on San Francisco National Public Radio affiliate KQED-FM, says faculty
members, including Professor Rick Houlberg, helped him develop his journalistic
perspective. A Vietnamese immigrant, Nguyen had no interest in mainstream
media when he enrolled at SFSU. "Coming from a different culture,
I had a very different story to tell, and the professors were willing
and ready to help me tell those stories," Nguyen says.
Jennings, the anchor for KGO-Channel 7, has won four Northern California
Emmys and one national Gracie Allen Award. A proud moment was her appearance
in her former professor's textbook on broadcasting. "[Professor
Hyde] was the man, the broadcast man," Jennings says. "Being
included in his book was such an honor and so thrilling."
Faculty members remain dedicated to working closely with the department's
more than 800 majors. They conduct research on such topics as popular
culture, media's effects on society, Internet law and new technologies.
Professor Michelle Wolf, for example, has garnered wide acclaim for
her work on media's effects on sexual identity, self-concept and body
"I respect the command she has over her research area, but I also
really appreciate her as a teacher," says graduate student Anuneha
Mewawalla, a prime-time broadcast journalist from India who came to
SFSU to study how media affects social change. "There is so much
to learn from her."
Gary Moskowitz contributed to this