New University Logo, Same Great Education
A 10-month development process, which involved campus and community
participation, has culminated in a new logo that illustrates graphically
the University's distinctive strength as the intellectual thought leader
for the San Francisco Bay Area.
The new logo emphasizes "SF State" as the shortened form of
the University's name in lieu of the acronym "SFSU." Elements
within the logo include the date of the University's founding -- 1899
-- to emphasize the University's rich history; stylized renditions of
both the Golden Gate Bridge and the Marin Headlands, to emphasize the
University's prominent location in San Francisco, on the Pacific Rim;
and illustrations of a flame and a classical goddess of wisdom, to represent
commitment to enlightenment and learning.
The logo replaces the purple and gold rectangular logotype on all University
stationery, publications and Web sites. The official University seal
will remain on transcripts and materials associated with Commencement.