The studentPOLL study by Art & Science Group higher education marketing firm shows that college Web sites help students decide where they will apply and enroll. Go to www.artsci.com/student.htm, click on "Issues Online" and then Volume 4, Number 1.
Demystifying the Web Site Building Process, a white paper from the marketing and communications firm Zehno. Download at www.zehno.com/papers.html
