San Francisco State University, Established 1899, 1600 Holloway Ave. SF, CA 94132

SFSU Public Affairs Press Release

Published by the Public Affairs Office at San Francisco State University, Diag Center.

#040--November 9, 1999; For Immediate Release
Informational Contact: Art Kuhn
phone: 415/338-2667

SFSU Offers New Graduate Program in E-Commerce

SAN FRANCISCO, CA, November 9, 1999- The College of Business at San Francisco State University will begin a new graduate concentration in electronic commerce beginning Fall 2000. The new concentration (Master of Science in Business Administration) will prepare graduate students for new positions in the field of e-commerce, a field that is continuing to grow. $3.1 billion was spent online during the holiday season last year, and Jupiter Communications predicts that online holiday sales will double this year. E-commerce students will be trained in the skills needed to succeed in the three segments of e-commerce: business-to-consumer; business-to-business; and consumer-to-consumer.

"This new program responds to the growing demands of businesses for professionals who can apply digital techniques to solving business problems of the new millennium," said Ray Maghroori, dean of the College of Business.

The program will have two phases. In the first phase, all students will take courses in the fundamentals of business: accounting, finance, operations, organizational design and change, management, and marketing. During the second phase, students will take courses in advanced computer applications: Internet marketing, e-commerce project management, computing applications, data communication, and information technology strategy.

"E-commerce is dramatically changing the way business is done. The Internet and e-tailers are eradicating geographical boundaries. With that will come a new emphasis on consumer satisfaction, efficiency and innovation," said Maghroori. "Our graduate program in e-commerce will train students in the relevant digital technology as well as provide them with the management skills to compete in this new business environment."

Bill Perttula, chair of the Marketing Department, adds, "An in depth e-commerce program at SFSU is a natural fit since so many of our students presently work in Internet related companies-the multi-media gulch and Silicon Valley culture is all around us."

San Francisco State University is a highly diverse community of 27,000 students and 3,500 faculty and staff. It is one of the largest campuses in the nationally recognized 23-campus California State University system. Founded in 1899, SFSU is celebrating its 100th year of service to San Francisco, the Bay Area, California and beyond.


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Last modified November 10, 1999, by Office of Public Affairs