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Volume 59, Number 34    April 30, 2012         

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Beyond analog
Özgür Özlük
and Susan Cholette, both associate professors of decision sciences, commented for an April 18 article in about their published research on the fast-growing Internet advertising industry. "A lot of the research that has been out there has been focused on the search engine company's point of view. We're focused on the advertisers," Cholette said. "At first, the simple idea was banner ads. They took what is in print media and just translated it to the Internet," Özlük said. "Now, it's a real time auction each time somebody makes a search." They contend that advertisers should take more risks with online ads, because they can evaluate their effectiveness in real time.

More than meets the eye
Assistant Professor of Women and Gender Studies Juliette Hua commented on media portrayals of human trafficking in an April 19 New America Media report. "Sex trafficking stories are more tantalizing, so to speak, so they make better news stories and thus appear more prominently and frequently than stories that don't involve sex work," Hua said. She noted that most human trafficking -- men, women and children -- is for production labor.


For more media coverage of faculty, staff, students, alumni and programs, see SF State in the News.


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Last modified April 26, 2012 by University Communications.