|
|
Typography | The
Standard Set | The Design Set |
Typography Guidelines
Typography Guidelines
The following basic principals of type design apply to both font sets:
- The sans-serif typefaces (Frutiger and Arial) should be used
for headlines, subheads, pull-quotes, captions, and callouts. Avoid
using
sans-serif type for large areas of body copy.
- The serif typefaces
(Sabon and Times New Roman) should always be used for body copy,
but can also be used in headlines, subheads,
pull-quotes, captions, and call-outs.
- Body copy should be set
in Sabon Regular or Times New Roman in upper and lowercase letters.
- Recommended
type size for designed documents: 10-point type with 13-point linespacing.
- Recommended
type size for business documents: 12-point type with standard linespacing.
- Alignment
should always be flush left.
- Use italics for emphasis, not underlining.
- Body copy should never be
vertically or horizontally scaled.
- Body copy should be black.
- Separate paragraphs with one line space.
- Do not indent first lines.
- Letter spacing should be normal.
- Type should never be drop-shadowed or
distorted.
|
|
