Typography

Guidelines

The following basic principals of type design apply to both font sets:

The sans-serif typefaces (Frutiger and Arial) should be used for headlines, subheads, pull-quotes, captions, and callouts. Avoid using sans-serif type for large areas of body copy.
The serif typefaces (Sabon and Times New Roman) should always be used for body copy, but can also be used in headlines, subheads, pull-quotes, captions, and call-outs.
Body copy should be set in Sabon Regular or Times New Roman in upper and lowercase letters.
Recommended type size for designed documents: 10-point type with 13-point linespacing.
Recommended type size for business documents: 12-point type with standard linespacing.
Alignment should always be flush left.
Use italics for emphasis, not underlining.
Body copy should never be vertically or horizontally scaled.
Body copy should be black.
Separate paragraphs with one line space.
Do not indent first lines.
Letter spacing should be normal.
Type should never be drop-shadowed or distorted.