The SF State Logo
The SF State logo, revised in fall 2006, is the result of a collaborative design process that involved SF State campus and community members, and employed noted brand identity agency Philippe Becker Design, Inc. The logo graphically illustrates the University's distinctive strength as the intellectual thought leader for the San Francisco Bay Area.
In the words of Lee Blitch, vice president for University Advancement: "The logo embodies values relevant to both our campus and our exceptional home city- innovation, activism, entrepreneurship, global perspective and commitment to enlightened social justice. It highlights our distinguished 107-year history of contributing to San Francisco and the greater Bay Area and reinforces our long-standing intellectual tradition."
The logo is composed of two main components:
- A graphical component, which includes the date of the University's founding-1899-to emphasize the University's rich heritage; stylized renditions of both the Golden Gate Bridge and the Marin Headlands, to emphasize the University's location in San Francisco and on the Pacific Rim; and illustrations of a flame and a classical goddess of wisdom, to represent commitment to enlightenment and learning.
- A logotype component with the university name, either spelled out completely ("San Francisco State University") or abbreviated in the preferred abbreviation mode ("SF State").
These graphical and logotype components should NEVER be separated from each other, nor should they be broken out from the purple boxes that contain them.