University Identity System Guidelines University Communications

Image: Photos of SF State students and scenes from around campus

The SF State Logo

Color Options

There are two basic color options for the SF State logo: full color and black and white.













Recommendations for appropriate use:

Color Logo:

  • Printed materials that will be reproduced on a color printer or via offset printing

  • Web sites (use Web version of logo only)

  • Electronic materials (such as pdfs), assuming the end user is unlikely to print on black and white printer

  • PowerPoint presentations

Black and White Logo:

  • Electronic or printed materials that will be reproduced via laser printer or xerography

  • Materials that are likely to be copied one or multiple times

  • Basic business documents

  • 2-color offset printing

  • Materials that will be faxed

  • E-mail