SF State Identity System Guidelines

Image: Photos of SF State students and scenes from around campus

Color

The Standard Palette

The Standard Palette is suitable for use in all materials and on all output devices and displays. Hex codes are included for all colors in the Standard Palette. However, if you have any concerns about the degradability or compatibility of the colors in your Web designs, please restrict your color choices to the Web Palette.

 

Image of the standard palette for design: PMS 2755, 117, 7427, 130, 144, 383, 286, 7456, 631, 7530 and black shown in the proper tints with CMYK, RGB and hex equivalents listed.

SF State Home