SF State Identity System Guidelines

Image: Photos of SF State students and scenes from around campus

Color

The Design Palette

The Design Palette is intended for use in higher quality materials created by professional designers for offset printing or other forms of calibrated, color-true output. Please refrain from using the Design Palette if you do not have any design or pre-press experience and are printing to low-resolution or digital output.

Image of the design palette: PMS 2755, 117, 7416, 7403, 7499, 7411, 7492, 2716, 5493, 4625, 7353 and 5773 with their CMYK, RGB and hex equivalents.

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