Color
Color affects perception in deep and compelling ways. As with typography, strategic and consistent use of color can be a significant factor in the creation of a powerful and cohesive visual identity. Beyond the signature logo colors, a full palette of colors is available for use in a variety of design contexts.
Color Guidelines
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Select a palette that is appropriate for your project.
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On any specific project, use color from one palette only.
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For primary graphical elements use colors at their full value, not as tints or percentages. Percentages should be used in secondary elements (small accents, backgrounds in call-out boxes, etc.).
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Avoid using too many different colors on the same piece. Pick a primary color and use additional colors for highlight or accent, if needed.
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Avoid using color on materials that have a high probability of being photocopied or faxed.
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Do not set body type in color (in both printed and electronic materials). Use black only.
