Design and Industry

College of Creative Arts
Dean: Kurt Daw

Department of Design and Industry
FA 121
415-338-2211
Web Site:http://design.sfsu.edu
E-mail: dai@sfsu.edu
Chair: Ricardo Gomes

Graduate Coordinator: Steve Jones

Study Abroad Coordinator: Nancy Noble

Faculty

Professors—Chen, Gomes, Veeder
Associate Professor—Linder
Assistant Professors—Chu, Jones, Singer, Trogu
Lecturers—Natata, Noble

Programs

B.A. in Industrial Arts
B.S. in Visual Communication Design
B.S. in Industrial Design: Concentration in Product Design & Development
B.S. in Industrial Design: Concentration in Industrial Technology
Minor in Industrial Arts
M.A. in Industrial Arts

Program Scope

The Department of Design and Industry (DAI) offers a Bachelor of Arts in Industrial Arts, a Bachelor of Science in Visual Communication Design, a Bachelor of Science in Industrial Design with concentrations in Product Design and Development, and Industrial Technology, a Minor in Industrial Arts, and a Master of Arts in Industrial Arts.

The Bachelor of Arts in Industrial Arts (BAIA) is an interdisciplinary program which provides the student with an opportunity to develop an individualized course of study in the areas of general design studies, visual communication design, and technology. With the guidance of a DAI adviser, each student develops a major program including 21 units of DAI core courses and a minimum of 21 units of electives plus a required 3 unit culminating experience . The individual program can be based upon a technical concentration acquired in a community college or an equivalent technical program to be completed during the degree work at San Francisco State University.

The Bachelor of Science in Visual Communication Design (BSVCD) is a program for students who intend to focus their studies on visual communication design applications relative to graphic design and digital media. The 58-unit major addresses a changing technological landscape and the resulting new opportunities for education and the profession in the realm of visual communication design. The design major prepares students for design study, research and practice, as well as flexible collaboration with other disciplines involving technology, user experience, and creative problem solving.

The Bachelor of Science in Industrial Design with Concentration in Product Design and Development (BSID/PDD) is a program for students who intend to focus their studies on product-oriented design applications. The 60 unit major addresses the creation of industrial goods and services and concentrates on three principle aspects of design: process, people, and product. The BSID/PDD incorporates the study of user-centered needs, relative to the responsible and resourceful implementation of technology innovation, materials, marketing principles, and aesthetic values.

The Bachelor of Science in Industrial Design with Concentration in Industrial Technology (BSID/IT) is a management-oriented technical curricula built upon a program of studies drawn from the Departments of Design and Industry, Information Systems and Business Analysis, Mathematics, and Management. The Bachelor of Science prepares students for technical leadership responsibilities with a broad variety for industries including manufacturing, communication, transportation, and utility services. Graduates in the field of industrial technology are prepared to function as technical managers in industry.

The Master of Arts in Industrial Arts (MAIA) program is designed for students who want to pursue professional work in design firms, teaching, project management, strategic planning for design firms, or management roles in technology. DAI's emphasis on problem-solving competencies facilitates our students' ability to solve many problems, which are both conceptual and practical in nature. Students in the program study visual communication and product design with an interdisciplinary perspective. Students with a wide range of backgrounds work with a graduate adviser to design an M.A. program which meets their career goals. Generally, students develop a specialized area of study in: graphic design/visual communications; product design/manufacturing; industrial technology; project management; digital media. Many students prepare for doctoral work in other institutions.

The Minor in Industrial Arts is designed to provide non-major undergraduates with a broad exposure to applications and benefits of design and technology. Students will be able to obtain a general knowledge of and foundation in professional design and technology skills in respect to the enrichment of their primary major.

Faculty

The faculty of the Department of Design and Industry are highly qualified design and technology educators, researchers, and technology practitioners. The faculty comes from many leading institutions of higher learning across the nation. Each individual possesses unique skills and preparation; teaching as well as advising responsibilities are always assigned to faculty members based on individual strengths.

The department benefits from a pool of part-time lecture faculty to provide additional strength in many instructional areas. Their experiences and involvement with industry and technology are valuable assets to the program. Faculty members in the department frequently participate in short courses, workshops, and conferences to upgrade their skills and practice in changing technologies and new applications. The faculty is actively involved in various forms of design and applied technical research activities for the purpose of instructional improvement, technical advancement, and professional contribution.

Facilities

The Department of Design and Industry is housed in the Fine Arts Building on the western edge of the campus. Contemporary technologies, such as computer graphics, computer-integrated manufacturing, digital electronics, and automation systems are incorporated into the instructional/learning environment. Facilities include digital laboratories for graphic design, interactive media, CAD, 3-D surface and solid-modeling computer graphics, and computer-aided manufacturing/rapid-prototyping. Technical laboratories are designed for the study of manufacturing, material science (wood, plastics, metal, and material composites), graphic communication (printing), electronics, product design and development.

Career Outlook

Business and Industry

Middle Management
Project Management
Product Development
Sales-Buyer
Purchasing
Field Service
Technical Services
Job Development Training
Market Research
Production Coordinator
Quality Control
Research Technician

Design

Product Design
Visual Communication Design (graphic design and interactive digital media)
Graphic Communication (print based media)
Interdisciplinary

Education

Teaching
Curriculum
Supervision
Administration

Advising

During the first semester and/or prior to admission to the department, all students are required to enroll in DAI 370, Colloquium. Freshmen may also enroll in CA 101, First Year Experience in Creative Arts. A requirement of the DAI 370 Colloquium course is to meet with an adviser and complete a "Major/minor contract."

During matriculation and prior to the semester of graduation, students must periodically check with their adviser to update their major advising contract and program goal.

International Track

Design and Industry student majors may enhance their course of study by participating in the official Design and Industry Study Abroad programs in several locations.  Eligible International Track students follow a particular course of study, upon consultation with designated DAI faculty, which integrates the overseas courses with the approved course requirements in DAI.  All official SFSU Study Abroad students earn SFSU resident credit, and may use SFSU financial aid while participating in the program.  For more information please check www.sfsu.edu/~studyabr.

Core Prerequisites and Foundation for all DAI baccalaureate programs:

Twenty-one units of Core Prerequisite and Foundation courses are required of all DAI baccalaureate programs.

BACHELOR OF ARTS IN INDUSTRIAL ARTS

BACHELOR OF SCIENCE IN VISUAL COMMUNICATION DESIGN

The major provides a formal structure for our existing visual media studies incorporating graphic design and digital media in the BS program. The major is interdisciplinary, incorporating the study of design history, aesthetics, process, technology, materials, and marketing. The major prepares students for changes within the industry, better aligning our graduates with contemporary methods, processes, concepts and nomenclature. Students in the Visual Communication Design major will have the ability to understand the design and computer considerations of both print and digital media.

Courses are 3 units unless otherwise indicated. On-line course descriptions are available.

BACHELOR OF SCIENCE IN INDUSTRIAL DESIGN: CONCENTRATION IN PRODUCT DESIGN AND DEVELOPMENT

The concentration provides the most focused study in project oriented design and development applications within the DAI Department. The concentration is interdisciplinary, incorporating the study of the nature and processing of materials as well as marketing and aesthetics. The design concentration prepares students for design study, research and practice relative to user-centered needs, as well as resourceful implementation of technology innovation, materials, marketing principles and aesthetic values.

Courses are 3 units unless otherwise indicated. On-line course descriptions are available.

NOTE: Courses taken to fulfill core requirements may be substituted with other courses by advisement.

BACHELOR OF SCIENCE IN INDUSTRIAL DESIGN: CONCENTRATION IN INDUSTRIAL TECHNOLOGY

The Bachelor of Science in Industrial Design concentration in Industrial Technology (BSID/IT) offers a management-oriented technical curricula built upon a program of studies drawn from DAI, Decision Sciences, Information Systems, Mathematics, and Management. This degree prepares students for leadership across a broad variety of technical industries.

Courses are 3 units unless otherwise indicated. On-line course descriptions are available.

MINOR IN INDUSTRIAL ARTS

A minor in Design and Industry consists of 24 units that are largely chosen with an adviser to tailor the minor to the student's goals. One half of the course work for the minor must be taken at the upper division level.

Courses are 3 units unless otherwise indicated. On-line course descriptions are available.

MASTER OF ARTS IN INDUSTRIAL ARTS

Graduate Advisers—Chu, Chen, Gomes, Jones, Linder, Singer, Trogu, Veeder

The department offers the Master of Arts in Industrial Arts. This curriculum provides students with the opportunity to:

• Develop a specialized advanced study area in design and design technology, design, and industrial studies.
• Prepare for doctoral study in other institutions which emphasize research and professional development in relation to the various aspects of technology.

This program is designed for students who want to:

• Pursue professional development related to teaching, training, or administration in program areas related to industrial and technology education;
• Study visual communication design/graphic communications and/or product design development from both an interdisciplinary as well as cross-disciplinary perspective;
• Develop further expertise in a specific area of design studies through an individual, interdisciplinary-based program of study that focuses on specific goals.

Students pursuing this program come from a variety of occupational areas including: education, service occupations, manufacturing, product design, visual communication design, management, electronics, construction, power and energy, and small business entrepreneurship. Employment opportunities include preparation for career advancement/enhancement through advanced study in design and related disciplines, acquisition of additional technical skills, and continued research and development activity.

Admission to Program

The application process to the DAI graduate program is a dual application process. One application for the university and a second application for the department. The DAI Graduate Application for the Design and Industry Department requires the submission of a statement of purpose; resumé; three letters of recommendation; and a portfolio, evidence of creative work, technical work, or written work.

Students entering this program normally present an undergraduate major in design, engineering, fine arts, industrial arts, or industrial technology subject major. The department does accept students with other undergraduate majors in cases where students desire to make career changes and/or wish to do advanced study in design or technology related subject matter for enhancing career development and professional growth. For non-majors, a minimum of 12 additional conditional status units are required by advisement encompassing such areas as design; product design; visual communications design; graphic design; and basic tools, materials, processes knowledge and skills. Conditional status students are required to have a portfolio review upon completion of their 12 unit upper division undergraduate Design and Industry classes. The review will be conducted with the Graduate Committee. The review will commence prior to transition to classified status. Students may be required to enroll in additional upper division undergraduate Design and Industry classes prior to transition to classified status. Conditional status advancement to classified status is required for enrollment in DAI 705, 755, 800, 805, 810, 894, 898 classes.

Advancement to Candidacy

A student is advanced to candidacy for a degree when the Advancement to Candidacy (ACT) is accepted and approved by the dean of Graduate Studies. All conditions placed on conditionally classified status must be satisfied before a student develops a ATC. It should be filed in the semester immediately preceding registration for the final 6 units of graduate work. It is the student's responsibility to monitor his/her own progress and to work with appropriate department advisers filling out appropriate university forms as necessary and meeting published deadlines.

Written English Proficiency Requirement

As stated in the Graduate Studies section of the university Bulletin, each graduate student must demonstrate the ability to write American English correctly and effectively. Following university policy, the Design and Industry Department has two levels of assessment.

Level One: Students must complete a department approved essay examination; students who demonstrate by examination that they need additional work writing American English will be referred to appropriate resources on campus and additional course work in the English area will be added to their Advancement to Candidacy unit total upon consultation and in coordination with the DAI department graduate coordinator. Level Two: Students can meet this requirement by the successful completion of the written phase of the culminating experience work that is part of either the Creative Work Project (DAI 894), or the Master's Thesis (DAI 898).

NOTE: It is the Department of Design and Industry's policy that a student must have a comprehensive written proposal approved at the department level within one semester prior to enrolling in either DAI 894, Creative Work Project, or DAI 898, Master's Thesis.

Upper division courses may be selected with prior approval of the graduate adviser.

Courses are 3 units unless otherwise indicated. On-line course descriptions are available.