Course Descriptions

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Marketing Discipline Courses Details

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MKTG 431 : Principles of Marketing

Prerequisites: Upper division standing.
Description: Introduction to marketing principles and functions designed to satisfy an organization's target markets by offering an appropriate marketing mix consisting of product, price, place and promotion in domestic and international settings.
Units: 3
Latest Offering: Spring 2014

MKTG 432 : Public Relations

Prerequisites: MKTG 431. Priority enrollment for marketing majors and minors.
Description: Communication, attitudes, opinion, ethical conduct, and responsible social performance as foundations of effective public relations. Relevant current events and public relations programs. Models for analysis and practice. Philosophical, historical, and environmental influences.
Units: 3
Latest Offering: Spring 2014

MKTG 433 : Personal Selling

Prerequisites: MKTG 431. Priority enrollment for marketing majors and minors.
Description: Psychological factors underlying prospect behavior from initial recognition of need to final purchase of products and services.
Units: 3
Latest Offering: Spring 2014

MKTG 434 : Advertising Theory and Practice

Prerequisites: MKTG 431. Priority enrollment for marketing majors and minors.
Description: Economic aspects of advertising; selection of media, testing effectiveness; organization for carrying out advertising activities, principles, and procedures.
Units: 3
Latest Offering: Spring 2014

MKTG 436 : Retail Management

Prerequisites: MKTG 431. Priority enrollment for marketing majors and minors.
Description: Organization of a single-unit and multi-unit retail institution. Operational problems: location, layout, merchandise handling, customer service, protection, and expense control.
Units: 3
Latest Offering: Spring 2014

MKTG 440 : Advertising Creativity and Production

Prerequisites: MKTG 434 and MKTG 632 with grades of C or better. Priority enrollment for marketing majors and minors.
Description: Creation and production of advertising for different clients. Strategy and creative development, with production for a variety of media. Classwork, 2 units; laboratory, 1 unit. [CSL may be available; consult index for page reference.]
Units: 3
Latest Offering: Fall 2013

MKTG 441 : Business to Business Marketing

Prerequisites: MKTG 431. Priority enrollment for marketing majors and minors.
Description: Transaction channels through which goods and services are sold and purchased. Roles of marketing channel members and intermediaries.
Units: 3
Latest Offering: Spring 2014

MKTG 443 : Sales Promotion and Publicity

Prerequisites: MKTG 431, MKTG 633. Priority enrollment for marketing majors and minors.
Description: Introduction to the theories and practice of sales promotion and publicity. Consumer behavior, foundations of sales promotions, manufacturer and retailer sales promotion planning; types of trade and consumer sales promotions. (Plus-minus letter grade only.)
Units: 3

MKTG 469 : Internet Marketing

Prerequisites: MKTG 431 and ISYS 363. Priority enrollment for marketing majors and minors.
Description: Overview of the changes in marketing resulting from the move to the Internet by nonprofits, businesses, and government. Effective interactive marketing practices for consumer firms and business-to-business firms. Web site presentation, exploration, analysis and assessment.
Units: 3
Latest Offering: Spring 2014

MKTG 567 : Internship in Marketing

Prerequisites: MKTG 431, consent of instructor, department chair, and appropriate employment; marketing major.
Description: Experience in a business field. Principles, theory, and practice applied to real situations. Major report required. May be repeated for a total of 6 units.
Units: 3
Latest Offering: Spring 2014

MKTG 632 : Marketing Research

Prerequisites: BA 212; MKTG 431; ISYS 263 or pass computer information systems proficiency test. Priority enrollment for marketing majors; other students may add on a space available basis.
Description: Research design and methodology. Analyze, evaluate, and utilize marketing research findings. Use of case method and computer applications to make marketing decisions.
Units: 3
Latest Offering: Spring 2014

MKTG 633 : Consumer Behavior

Prerequisites: MKTG 431. Priority enrollment for marketing majors. Other students may add on a space available basis.
Description: Behavioral models explore consumer needs and motivation incorporating psychological theory applied to personality traits, learning, perception, symbolism and communications, social influences and understanding consumer behavior.
Units: 3
Latest Offering: Spring 2014

MKTG 637 : Sales Management

Prerequisites: MKTG 431 and MKTG 433. Priority enrollment for marketing majors and minors.
Description: Role of sales managers in line and staff planning. Selection, organization, supervision, compensation, and motivation of the sales force. Coordination of sales with other marketing functions. Measuring the sales manager's contribution to profitable operations.
Units: 3
Latest Offering: Fall 2013

MKTG 644 : Services Marketing

Prerequisites: MKTG 431. Priority enrollment for marketing majors and minors.
Description: Recognizing the importance of services in the global economy, this course provides theory, frameworks and tools for addressing the unique challenge of marketing in industries such as banks, healthcare, transportation and entertainment.
Units: 3
Latest Offering: Spring 2014

MKTG 649 : Marketing Management

Prerequisites: MKTG 431, MKTG 632, and MKTG 633. Priority enrollment for marketing majors. Other students may add on a space available basis.
Description: Planning, organizing, integrating, and measuring the total marketing plan. Problems of managing the marketing function. Managerial supervision and control of marketing.
Units: 3
Latest Offering: Spring 2014

MKTG 675 : Brand Management

Prerequisites: MKTG 431 and consent of instructor. Restricted to upper division marketing majors and minors.
Description: Examination of the theories, concepts, principles and strategies necessary to manage brands in the marketplace.
Units: 3
Latest Offering: Fall 2013

MKTG 680 : International Marketing Management

Prerequisites: IBUS 330, MKTG 431. Priority enrollment for marketing majors and minors.
Description: Environmental factors affecting world marketing management; consumer and industrial products market patterns; establishing channels of distribution; management of marketing functions including communication, pricing, product policy, promotion, financing, and logistics.
Units: 3
Latest Offering: Fall 2013

MKTG 688 : New Product Management Seminar

Prerequisites: MKTG 431. Priority enrollment for marketing majors and minors.
Description: Product and innovation management for creating, developing, and commercializing new products and innovations. Emphasizes the importance of creativity, innovativeness, and entrepreneurship as the sources of new products and new venture businesses. (Plus-minus letter grade only.)
Units: 3
Latest Offering: Spring 2014

MKTG 699 : Independent Study

Prerequisites: Consent of instructor, adviser, and department chair.
Description: Intensive problem analysis under the direction of a marketing faculty member. Open only to upper division students who have demonstrated ability to do independent work. [CSL may be available; consult index for page reference.]
Units: 1-3

MKTG 860 : Strategic Marketing

Prerequisites: BUS 787. Enrollment priority for graduate students in business, and computing and business.
Description: Survey of marketing strategy focusing on the development of marketing plans for product markets, including analyses of external, competitive, customer and internal environments, target market selection, statement of differentiation and positioning, product, pricing, communication and promotion.
Units: 3
Latest Offering: Summer 2014

MKTG 861 : Consumer Behavior Seminar

Prerequisites: BUS 787.
Description: Psychology and social sciences' contribution to understanding and predicting consumer behavior. Theories of motivation, clinical and statistical approaches to analysis of motivation, systems and models in predicting consumer response, and applications in advertising and personal selling.
Units: 3
Latest Offering: Spring 2014

MKTG 862 : Seminar in Advertising

Prerequisites: BUS 787.
Description: Influence and communication forces of advertising in light of changing economic, social and governmental conditions; quantitative aspects of advertising problems.
Units: 3
Latest Offering: Fall 2009

MKTG 864 : Seminar in Marketing Research

Prerequisites: BUS 782 and BUS 787.
Description: Review basic research process and design; introduction to advanced topics in marketing research including multivariate analysis techniques. Emphasis on application; extensive use of computer spreadsheet and statistical packages.
Units: 3
Latest Offering: Spring 2014

MKTG 867 : Public Relations

Prerequisites: BUS 787.
Description: Management function that enables organizations to communicate with internal and external audiences to build and maintain mutually beneficial relations; ethical and legal issues in public and media relations. Plus-minus letter grade only.
Units: 3
Latest Offering: Spring 2013

MKTG 875 : Brand Management

Prerequisites: BUS 787.
Description: Concepts, principles, theories and strategies used to manage brands in a competitive environment.
Units: 3
Latest Offering: Fall 2013

MKTG 880 : Seminar in International Marketing Management

Prerequisites: BUS 787.
Description: International market entry and expansion, organizing for world marketing management, financial and legal factors affecting world marketing management, world marketing strategy, and long-range planning and policy formulation.
Units: 3
Latest Offering: Spring 2012

MKTG 885 : Marketing of High-Technology Products and Services

Prerequisites: BUS 787
Description: High-tech products and services are characterized by high levels of market, technology and competitor uncertainty. For such turbulent environments, this course will synthesize decision frameworks and strategies that reflect best-practices in the area of high-technology marketing.
Units: 3
Latest Offering: Fall 2013

MKTG 888 : Product Development and Management

Prerequisites: BUS 787.
Description: Identifies innovative marketing strategies, familiarizes student with product development and management processes for creating new products and bringing them to the market. Professional marketing plans for new or existing products. (Plus-minus letter grade only.)
Units: 3
Latest Offering: Spring 2014

MKTG 899 : Independent Study

Prerequisites: Consent of instructor, adviser, and department chair.
Description: Intensive study of a particular problem under the direction of a marketing faculty member. Open only to graduate students of demonstrated ability to do independent work. [CSL may be available; consult index for page reference.]
Units: 1-3
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