Course Descriptions

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Marketing Discipline Courses

Course ID Title Latest Offering
MKTG 431 Principles of Marketing (3) Fall 2009
MKTG 432 Public Relations (3) Fall 2009
MKTG 433 Personal Selling (3) Fall 2009
MKTG 434 Advertising Theory and Practice (3) Fall 2009
MKTG 436 Retail Management (3) Fall 2009
MKTG 440 Advertising Creativity and Production (3) Spring 2009
MKTG 441 Business to Business Marketing (3) Spring 2008
MKTG 443 Sales Promotion and Publicity (3) Fall 2009
MKTG 450 Marketing for Small Business (3) Spring 2007
MKTG 469 Internet Marketing (3) Fall 2009
MKTG 567 Internship in Marketing (3) Fall 2009
MKTG 632 Marketing Research (3) Fall 2009
MKTG 633 Consumer Behavior (3) Fall 2009
MKTG 637 Sales Management (3) Fall 2009
MKTG 644 Services Marketing (3) Fall 2007
MKTG 649 Marketing Management (3) Fall 2009
MKTG 675 Brand Management (3) Effective Summer 2009
MKTG 680 International Marketing Management (3) Spring 2009
MKTG 688 New Product Management Seminar (3) Fall 2009
MKTG 699 Special Study (1-3) Effective Spring 2006
MKTG 699 Variable topics:
  MKTG 699 Special Study (1) Fall 2009
  MKTG 699 Special Study (3) Fall 2009
MKTG 860 Strategic Marketing (3) Fall 2009
MKTG 861 Consumer Behavior Seminar (3) Fall 2008
MKTG 862 Seminar in Advertising (3) Fall 2009
MKTG 864 Seminar in Marketing Research (3) Effective Summer 2008
MKTG 865 Seminar in Marketing Management (3) Fall 2007
MKTG 885 Marketing of High-Technology Products and Services (3) Fall 2009
MKTG 888 Product Development and Management (3) Spring 2009
MKTG 899 Special Study (1-3) Effective Spring 2006
MKTG 899 Variable topics:
  MKTG 899 Special Study (1) Spring 2007
  MKTG 899 Special Study (3) Fall 2009
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