Course Descriptions

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MKTG 443 : Sales Promotion and Publicity

Prerequisites: MKTG 431, MKTG 633. Priority enrollment for marketing majors and minors.
Description: Introduction to the theories and practice of sales promotion and publicity. Consumer behavior, foundations of sales promotions, manufacturer and retailer sales promotion planning; types of trade and consumer sales promotions. (Plus-minus letter grade only.)
Units: 3
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