Course Descriptions

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MKTG 440 : Advertising Creativity and Production

Prerequisites: MKTG 434 and MKTG 632 with grades of C or better. Priority enrollment for marketing majors and minors.
Description: Creation and production of advertising for different clients. Strategy and creative development, with production for a variety of media. Classwork, 2 units; laboratory, 1 unit. [CSL may be available; consult index for page reference.]
Units: 3
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