Course Descriptions

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MKTG 688 : New Product Management Seminar

Prerequisites: MKTG 431. Priority enrollment for marketing majors and minors.
Description: Product and innovation management for creating, developing, and commercializing new products and innovations. Emphasizes the importance of creativity, innovativeness, and entrepreneurship as the sources of new products and new venture businesses. (Plus-minus letter grade only.)
Units: 3
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