Course Descriptions

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MKTG 469 : Internet Marketing

Prerequisites: MKTG 431 and ISYS 363. Priority enrollment for marketing majors and minors.
Description: Overview of the changes in marketing resulting from the move to the Internet by nonprofits, businesses, and government. Effective interactive marketing practices for consumer firms and business-to-business firms. Web site presentation, exploration, analysis and assessment.
Units: 3
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