Course Descriptions

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MKTG 632 : Marketing Research

Prerequisites: BA 212; MKTG 431; ISYS 263 or pass computer information systems proficiency test. Priority enrollment for marketing majors; other students may add on a space available basis.
Description: Research design and methodology. Analyze, evaluate, and utilize marketing research findings. Use of case method and computer applications to make marketing decisions.
Units: 3
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