MKTG 632 : Marketing Research
| Prerequisites: | BA 212; MKTG 431; ISYS 263 or pass computer information systems proficiency test. Priority enrollment for marketing majors; other students may add on a space available basis. |
| Description: | Research design and methodology. Analyze, evaluate, and utilize marketing research findings. Use of case method and computer applications to make marketing decisions. |
| Units: | 3 |
