Course Descriptions

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HTM 531 GW : Hospitality Services Management - GWAR

Prerequisites: ENG 214 or equivalent with grade of C- or better; HTM 110 or consent of instructor; HTM major with upper division standing.
Description: Service management and marketing concepts in hospitality service organizations, e.g., hotels, restaurants. Development and execution plans in a service economy. Nature and characteristics of services that need to be managed and marketed due to their intangible core and more conscious aspects of service quality. (ABC/NC grading only.) [GWAR]
Units: 3
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