HTM 531 GW : Hospitality Services Management - GWAR
| Prerequisites: | ENG 214 or equivalent with grade of C- or better; HTM 110 or consent of instructor; HTM major with upper division standing. |
| Description: | Service management and marketing concepts in hospitality service organizations, e.g., hotels, restaurants. Development and execution plans in a service economy. Nature and characteristics of services that need to be managed and marketed due to their intangible core and more conscious aspects of service quality. (ABC/NC grading only.) [GWAR] |
| Units: | 3 |
