HTM 578 : Hospitality and Tourism Management Sales and Marketing
| Prerequisites: | HTM 110 or consent of instructor; enrollment priority given to HTM majors. |
| Description: | Basic elements and concepts of hotel sales and marketing. Problems and characteristics specific to the hotel industry. Sales and marketing process, marketing research, buyer behavior, product strategy, channels of distribution, promotional activity and pricing decisions. |
| Units: | 3 |
