MKTG 675 : Brand Management
| Prerequisites: | MKTG 431 and consent of instructor. |
| Description: | Concepts, principles, theories and strategies used to manage brands in a competitive environment. |
| Units: | 3 |
| Prerequisites: | MKTG 431 and consent of instructor. |
| Description: | Concepts, principles, theories and strategies used to manage brands in a competitive environment. |
| Units: | 3 |