MKTG 443 : Sales Promotion and Publicity
| Prerequisites: | MKTG 431, MKTG 633. |
| Description: | Introduction to the theories and practice of sales promotion and publicity. Consumer behavior, foundations of sales promotions, manufacturer and retailer sales promotion planning; types of trade and consumer sales promotions. |
| Units: | 3 |
| Effective: | Summer 2009 |
| Latest Offering: | Spring 2012 |
