Course Descriptions

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MKTG 860 : Strategic Marketing

Prerequisites: BUS 787. Enrollment priority for graduate students in business, and computing and business.
Description: Seminar integrating corporate mission with development of strategic marketing plans for product markets. Selecting marketing planning units, situational analysis, target market strategies, and positioning statements to reflect global short/long-range environment.
Units: 3
Effective: Summer 2009
Latest Offering: Spring 2010
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