MKTG 860 : Strategic Marketing
| Prerequisites: | BUS 787. Enrollment priority for graduate students in business, and computing and business. |
| Description: | Seminar integrating corporate mission with development of strategic marketing plans for product markets. Selecting marketing planning units, situational analysis, target market strategies, and positioning statements to reflect global short/long-range environment. |
| Units: | 3 |
| Effective: | Summer 2009 |
| Latest Offering: | Spring 2010 |
