MKTG 688 : New Product Management Seminar
| Prerequisites: | MKTG 431. |
| Description: | Product and innovation management for creating, developing, and commercializing new products and innovations. Emphasizes the importance of creativity, innovativeness, and entrepreneurship as the sources of new products and new venture businesses. |
| Units: | 3 |
| Effective: | Spring 2009 |
| Latest Offering: | Spring 2012 |
