HTM 578 : Hotel Sales and Marketing
| Prerequisites: | HTM 110. |
| Description: | Basic elements and concepts of hotel sales and marketing. Problems and characteristics specific to the hotel industry. Sales and marketing process, marketing research, buyer behavior, product strategy, channels of distribution, promotional activity and pricing decisions. |
| Units: | 3 |
| Effective: | Summer 2009 |
| Latest Offering: | Fall 2009 |
