HTM 531 : Hospitality Services Management
| Prerequisites: | HTM 110. |
| Description: | Service management and marketing concepts in hospitality service organizations, e.g., hotels, restaurants. Development and execution plans in a service economy. Nature and characteristics of services that need to be managed and marketed due to their intangible core and more conscious aspects of service quality. |
| Units: | 3 |
| Effective: | Summer 2009 |
| Latest Offering: | Fall 2009 |
