| Title: |
Marketing of High-Technology Products and Services
|
| GE Status: |
|
| U.S. History and Government: |
|
| Prerequisites: |
BUS 787
|
| Term(s) Offered: |
|
| Units: |
(3)
|
| Description: |
High-tech products and services are characterized by high levels of market, technology and competitor uncertainty. For such turbulent environments, this course will synthesize decision frameworks and
strategies that reflect best-practices in the area of high-technology marketing.
|
| Effective: |
Fall 2008
|
| Latest Offering: |
|
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