| Title: |
Hotel Sales and Marketing
|
| GE Status: |
|
| U.S. History and Government: |
|
| Prerequisites: |
HM 110.
|
| Term(s) Offered: |
|
| Units: |
(3)
|
| Description: |
Basic elements and concepts of hotel sales and marketing. Problems and characteristics specific to the hotel industry. Sales and marketing process, marketing research, buyer behavior, product
strategy, channels of distribution, promotional activity and pricing decisions.
|
| Effective: |
Fall 2007
|
| Latest Offering: |
|
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