| Title: |
Hospitality Services Management
|
| GE Status: |
|
| U.S. History and Government: |
|
| Prerequisites: |
HM 100, HM 101, and HM 102.
|
| Term(s) Offered: |
|
| Units: |
(3)
|
| Description: |
Service management and marketing concepts in hospitality service organizations, e.g., hotels, restaurants. Development and execution plans in a service economy. Nature and characteristics of
services that need to be managed and marketed due to their intangible core and more conscious aspects of service quality.
|
| Effective: |
Summer 2007
|
| Latest Offering: |
Spring 2008
|
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