MKTG 469 : Internet Marketing
| Prerequisites: | MKTG 431 and ISYS 363. |
| Description: | Overview of the changes in marketing resulting from the move to the Internet by nonprofits, businesses, and government. Effective interactive marketing practices for consumer firms and business-to-business firms. Web site presentation, exploration, analysis and assessment. |
| Units: | 3 |
| Effective: | Spring 2005 |
| Latest Offering: | Spring 2012 |
