| Title: |
Electronic Business Marketing Strategy
|
| GE Status: |
|
| U.S. History and Government: |
|
| Prerequisites: |
MKTG 860.
|
| Term(s) Offered: |
|
| Units: |
(3)
|
| Description: |
Strategic marketing principles and process to generate sustainable competitive advantage for web-based businesses.
|
| Effective: |
Spring 2003
|
| Latest Offering: |
Fall 2005
|
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