| Title: |
Strategic Marketing Management
|
| GE Status: |
|
| U.S. History and Government: |
|
| Prerequisites: |
classified graduate status; admission to off-campus M.B.A.
|
| Term(s) Offered: |
|
| Units: |
(4)
|
| Description: |
Strategic marketing management: the development, evaluation and implementation of marketing plans for product-markets. Strategic decisions, decisions which have a long-term impact on the organization.
|
| Effective: |
Spring 2001
|
| Latest Offering: |
|
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