| Title: |
Exploring Package Design
|
| GE Status: |
|
| U.S. History and Government: |
|
| Prerequisites: |
upper division standing or consent of instructor.
|
| Term(s) Offered: |
|
| Units: |
(3)
|
| Description: |
Focuses on the graphic elements of package design in consumer point of purchase products. Brand names, trademark designs, target markets, bid proposals, and design presentation styles are explored.
Industrial visitations and guest presenters from industry. Of special value to students in advertising, marketing, TPW, and graphic communication.
|
| Effective: |
Fall 1996
|
| Latest Offering: |
|
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