| Title: |
Marketing Management and Multi-national Operations
|
| GE Status: |
|
| U.S. History and Government: |
|
| Prerequisites: |
BUS 783.
|
| Term(s) Offered: |
|
| Units: |
(3)
|
| Description: |
Marketing concepts, theories, techniques, and marketing environmental parameters, both domestic and international.
|
| Effective: |
Fall 1994
|
| Latest Offering: |
Summer 2008
|
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