| Title: |
Audience Research
|
| GE Status: |
|
| U.S. History and Government: |
|
| Prerequisites: |
junior or senior standing and consent of instructor.
|
| Term(s) Offered: |
|
| Units: |
(3)
|
| Description: |
Research used by the broadcasting industry. Emphasis on today's techniques in measuring audience sizes and describing their demographic characteristics. Pretesting of program content and evaluating
program placement. Class participation in survey design, execution, and interpretation.
|
| Effective: |
Fall 1994
|
| Latest Offering: |
|
Home
Search
Need Help?
1600 Holloway Avenue, San Francisco, CA 94132 (415) 338-1111
Last modified April 02, 2008 by bulletin@sfsu.edu