BECA 423 : Economic Aspects of Broadcasting and Electronic Media
| Prerequisites: | BECA 200, junior standing, and consent of instructor. Enrollment priority given for BECA majors. |
| Description: | Business practices and interrelationships of broadcast stations, networks, advertising agencies, and cable companies; buying and selling media, programming, promotion, and legal and ethical issues. |
| Units: | 3 |
| Effective: | Fall 1994 |
| Latest Offering: | Fall 2007 |
