| Title: |
Economic Aspects of Broadcasting and Electronic Media
|
| GE Status: |
|
| U.S. History and Government: |
|
| Prerequisites: |
BECA 200, junior standing, and consent of instructor. Enrollment priority given for BECA majors.
|
| Term(s) Offered: |
|
| Units: |
(3)
|
| Description: |
Business practices and interrelationships of broadcast stations, networks, advertising agencies, and cable companies; buying and selling media, programming, promotion, and legal and ethical issues.
|
| Effective: |
Fall 1994
|
| Latest Offering: |
Fall 2007
|
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