MKTG 888 : Product Development and Management
| Prerequisites: | BUS 787. |
| Description: | Identifies innovative marketing strategies, familiarizes student with product development and management processes for creating new products and bringing them to the market. Professional marketing plans for new or existing products. |
| Units: | 3 |
| Effective: | Fall 1990 |
| Latest Offering: | Spring 2012 |
