| Title: |
Product Development and Management
|
| GE Status: |
|
| U.S. History and Government: |
|
| Prerequisites: |
BUS 787.
|
| Term(s) Offered: |
|
| Units: |
(3)
|
| Description: |
Identifies innovative marketing strategies, familiarizes student with product development and management processes for creating new products and bringing them to the market. Professional marketing
plans for new or existing products.
|
| Effective: |
Fall 1990
|
| Latest Offering: |
Spring 2008
|
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