| Title: |
Seminar in International Marketing Management
|
| GE Status: |
|
| U.S. History and Government: |
|
| Prerequisites: |
Prerequisite: BUS 787.
Prerequisite: BUS 787.
|
| Term(s) Offered: |
|
| Units: |
(3)
|
| Description: |
International market entry and expansion, organizing for world marketing management, financial and legal factors affecting world marketing management, world marketing strategy, and long-range
planning and policy formulation.
|
| Effective: |
Fall 1990
|
| Latest Offering: |
Spring 2005
|
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